Solution: B2C E‑Commerce Industry: Transport

New Ticket Channel with 2,500+ Points of Sale

2,500+ Points of Sale
<access.multiplied>
New Sales Channel
<strategy.planned>
Improved User Experience
<usability.optimized>

The Challenge

OnniBus is the leading intercity bus operator in Finland, operating in the market since 2011. The company is focused on the further growth and expansion of the business and increasing service availability.

In order to achieve their business goals, the client asked us to implement a dedicated system for R-kioski - a Finnish chain of convenience stores equipped with POS (Points of Sale) in the form of ticket machines - to enable customers to purchase bus tickets more conveniently.

  • Preparing the ticketing platform for sales in a new channel
  • Extending the solution with new Points of Sale
  • Integrating with an external partner’s POS (R-Kioski)
  • Adaptatng the printed ticket format to the existing POS hardware requirements
  • Developing a dedicated sales channel for a new target group in order to improve competitiveness and user convenience

The Solution

  • Application integration via API with the R-kioski POS system
  • Integrating with the OnniBus ticketing platform, providing real-time access to routes and tickets
  • Enabling the purchase of bus tickets on stationary devices
  • The entire project was also completeld one week before the deadline

The Result

2,500+ Points of Sale
OnniBus tickets are now available for customers via R-Kioski's locations.
<access.multiplied>
New Sales Channel
The new channel compliments the existing website and mobile app, allowing for fully realized sales potential.
<strategy.planned>
Strengthening Leadership Position
By acquiring new customers and expanding their market presence, OnniBus continues to strengthen their leading position.
<competitiveness.ensured>
Improved User Experience
The intuitive interface and easy access makes the solution very accessible for R-kioski's audience.
<usability.optimized>
New Customer Segment
Tickets can now be purchased by customers without digital devices, such as the elderly.
<audience.expanded>

The Technologies
/ Behind Solutions

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x Unity Group

We began working with OnniBus in 2017. After quickly gaining mutual trust, we built a long-term partnership during which we successfully completed a number of projects.

We’ve helped the client develop key systems to streamline many areas of their business, from the general IT system architecture, to a mobile application and CMS. All elements are based on our own custom Digital Experience Platform (DXP).

A Custom CMS and Full IT System Integration for Easier Administration and Maintenance
OnniBus

We implemented a CMS to match company's rapidly-changing business needs. The result was increased update speed and lower maintenance costs.

<integration.provided>  <costs.decreased>  <speed.increased> 

Mobile Application Based on React Native
OnniBus

Fast, efficient mobile application in JavaScript for two platforms - iOS and Android.

<implementation.optimized>  <process.optimized>  <code.unified> 

Number of Operated Routes Increased by 183% in 3 Years
OnniBus

The project aimed to improve an existing solution delivered by a previous IT contractor and develop it further.

<business.stabilized>  <databases.integrated>  <risks.avoided> 

We Can Help You
As Well

This is just one example of the expertise we can bring to your company. Every project is different - so is every answer. Get in touch and let's work on something new, together!