News

07.07.2021

Unity Group x Generali: Headless Innovation in the Insurance Industry

Generali Poland has released their new website, designed to offer a tailored web portal optimized for both new and existing customers. What’s more, the new platform utilizes new technologies and analytical capabilities, provided through a technology partnership with Unity Group. “The implementation of the new Generali website can definitely be called a revolution. We built the website according to the…

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29.04.2021

Unity Group to Conduct a Consulting Process for Adamed in the Area of IT Integration

Unity Group will carry out a consulting process in the area of IT architecture and system integration for Adamed Pharma – a leader in the market for next -generation pharmaceuticals. Unity Group’s experience in consulting and designing integration solutions will enable Adamed to prepare a detailed concept for rebuilding its IT architecture. A key area of cooperation will be recommendation…

22.04.2021

Unity Group x ArsLege / Innovating the Legal Sector

ArsLege has partnered with Unity Group to create a dedicated new mobile application for the former’s legal services. The organization, which provides test exam and question services for aspiring members of the legal sector. With the mobile app, the company wishes to make their platform as convenient and accessible as possible. “We trust that the mobile solution will allow our…

Black credit card on yellow background
21.04.2021

Buy Now – Pay Later

Deferred payments are rapidly conquering the Polish market. Every third consumer uses them or plans to do so. Such mechanism is strongly favored by e-transfer operators popular in the Polish Internet. Sebastian Błaszkiewicz, Sales Director at Unity Group, foresees a great future before the online shopping market and anticipates extra gains for retail companies that have been investing in IT systems. (content in Polish)

Online shopping, scatered office equpment and a miniature shopping cart
01.04.2021

Polish Companies Sell Online. Yet a Lot Needs to Be Done

According to a survey on Polish B2B market from Unity Group, more than half of B2B companies do not have a digital transformation strategy. The research report shows that 82% of Polish B2B already sells online, but e-commerce brings less than 10% of turnover to 79% of these businesses. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, describes the key elements of commerce transformation. (content in Polish)

Overhead shot of contemporary workplace with coffee cup, notebook, keyboard and copy space brown leather.
31.03.2021

Business Purchases Remain Hardly Digitalized. The Pandemic May Change That

Research by Unity Group shows that 80 percent of Polish B2B companies sell online. Yet even despite the pandemic, around 70 percent of decisive survey respondents consider sales representatives, partners and branch offices as key sales channels. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, sums up the survey and defines the outlook for changes in the B2B market with a focus on competitiveness. (content in Polish)

Calculator, credit card, and a writing pad on red background
26.03.2021

A New Lockdown, Another Drama for the Polish Economy

The government is closing more sectors, while allowing some small retail beyond shopping centres to operate. The lockdown may cost the state as much as 1.2 billion per day. Wholesale stores and building warehouses remain open for the liquidity of the economy. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, recognizes the proactiveness of Polish e-commerce companies in the last 12 months. (content in Polish)

Keyboard and credit cards
26.03.2021

The Poles on the Online Shopping Run

The growth of e-commerce in 2020 turned into a powerful burst. Although online shopping has been gaining for many years, the pandemic has definitely shot up the trends. While the rise is certain, there is still a discussion about its pace. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, believes that maintaining the restrictions will further accelerate the growth dynamics, even up to 25 percent. (content in Polish)

Pile of cardboard boxes
25.03.2021

Allegro Goes For Billions in B2B Commerce

B2B is set for growth of online sales. The Polish marketplace, Allegro, assures that it can meet the needs of business purchases, a market estimated at over PLN 340 billion. The company counts on the biggest players. Sebastian Błaszkiewicz, Sales Director at Unity Group, highlights Allegro's chances and reminds that B2B commerce is undergoing consumerisation as customers look for an experience similar to that in B2C. (content in Polish)

Lone brown wallet on a yellow background
25.03.2021

Another Wave of Closures Hits Polish Retailers

Shifting the digital sales channel from a supporting to a leading one is a big challenge that companies have to take on. Management boards of e-commerce companies have used the last few months to strengthen, among others, logistics and IT systems. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, sums up the state of Polish commerce and observes growing disappointment with the ongoing situation. (content in Polish)

Paper shopping bags on red background
23.03.2021

E-Commerce Is Struggling. Yet the Boom Will Come Back

The Statistics Poland Bureau suggests that e-commerce is slowing down. The boom in online shopping triggered by the coronavirus outbreak and lockdown, made the e-commerce industry break the records last year. Grzegorz Rudno-Rudziński, Managing Partner of Unity Group, believes that the growth is certain. According to the expert, the upholding restrictions are able to cause an acceleration at a pace as high as 25 per cent. (content in Polish)

A bull figurine in front of stacked coins on a yellow background
19.03.2021

Second Half of the Year Crucial For Polish GDP in 2021

The persistent freeze in the economy, according to analysts, shifts the burden of realizing GDP growth forecasts to H2 2021. Retail sales rose by 5.3% in February, although the January-February period is still a decline of 4.9% y/y. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, predicts a steady strengthening of the e-commerce share with a possible scenario of its growth dynamics to reach 25 per cent. (content in Polish)

A calculator, wallet, credit card, and micro shopping trolley on a dark yellow background
14.03.2021

E-Platforms Are Beating Out Shops

Gathering many sellers in one place is a proven way to success. Marketplaces already account for half of the Polish online retail industry, and opportunities are still emerging. The share of such platforms in purchases is estimated as close to 50 percent, and among all e-shops it reaches about 40 percent. Sebastian Błaszkiewicz, Sales Director at Unity Group, evaluates the advantages of this commerce model. (content in Polish)

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