Pricing Strategy

In B2B business and the daily mix of the offline and online worlds, a consistent pricing policy is the key to success. In times of crisis, it is the right pricing strategy that will ensure the right level of profits.

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Consultation with our advisers produces concrete results in a short period of time. Greater margins mean better results, giving you security in uncertain times and providing you with the resources to grow your business.

Increased Profitability

A well-designed pricing strategy enables the optimization of price levels in relation to costs and value perception, leading to increased profitability


Improved Competitiveness

By understanding the dynamics of prices on the market, alongside customer needs and expectations, you utilize prices to effectively compete with other players on the market.


Flexibility & Response to Market Changes

A highly organized price management process, with the appropriate technology, enables a quick response to market changes, such as demand fluctuations, cost changes and competitor activity.


Learn More About Your Customers

Pricing policies allow for more effective market segmentation by differentiating prices depending on customer characteristics, their needs or even product life cycle stage.


Transparent Pricing

When customers know exactly how much they are paying & for what, it is easier for them to trust their suppliers. This is the foundation for long-term business relationships, which are crucial in the B2B model.


Optimized Product & Service Portfolio

Implementing a pricing policy enables the better management of portfolios by identifying and promoting the most profitable items, alongside abandoning, or changing the strategy for less profitable ones.


Why Is It Worth to Implement Pricing?

Pricing is an important element of every company's market strategy, influencing both its competitiveness and profitability. Businesses must constantly monitor the market and adapt their pricing strategies to respond to dynamically changing conditions.

Entrepreneurs experience fluctuations in production costs, such as increases in raw material prices or changes in labor costs, forcing them to adjust their pricing strategies to remain profitable.

Moreover, markets are becoming more saturated and competition is intensifying. Companies want their prices to be competitive, not only to attract customers, but also to maintain their market position and maximize sales profits.
Ponadto, rynki stają się coraz bardziej nasycone, a konkurencja się nasila. Firmom zależy na tym, aby ich ceny były konkurencyjne, nie tylko dla przyciągnięcia klientów, ale także dla utrzymania swojej pozycji na rynku i maksymalizacji zysków ze sprzedaży.

Unity Group
x Pricing Strategy

At Unity Group, we know that the digital transformation of commerce has many dimensions. Our team of technology and business consultants has already carried out dozens of projects assisting entrepreneurs in developing their business. At a time when ensuring revenues and monitoring margins are the most important criteria, a good pricing strategy will help secure profitability. The help of external experts can be an important element in achieving the company's strategic business goals.

Comprehensive Implementations

A pricing policy audit is the beginning of our cooperation. Our project assumes a holistic approach - we agree on business goals and key assumptions of the pricing policy, design specific solutions, share recommendations, and implement the technologies and necessary tools. We support you in monitoring the effects of these changes and making ongoing optimizat


Combined Business and Technical Knowledge

As a digital trade transformation partner with over 25 years of experience, we have knowledge in both business and technology areas, which distinguishes us from typical consulting and technology companies.


Commited Experts

Our experienced experts, who have conducted numerous pricing policy audits, will be involved in the entire process from its beginning to the final phase of technological implementation.


We Educate The Market

Our experts share their experience and knowledge during industry speeches, such as Retail Summit 2024 and Strategic Pricing Management, where we have the opportunity to educate our clients and show specific examples of our implementations.


How We Do It
/ Our Process

Get Better Results in Uncertain Times

Trust our experience and expertise to build a pricing policy strategy that works for your bottom line. Contact us to find out how our experts can help your business.