Blog Posts / Retail

12.10.2021

A Single Source of Truth / A Key Way To Eliminate Technical Debt

E-Commerce

Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...

05.10.2021

Personalization in E-Commerce / The Basics

E-Commerce

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

28.09.2021

Black Friday / A Practical Checklist for E-Commerce Owners

E-Commerce

Everyone gets stressed on Black Friday but, between us, shoppers are the ones that have it easy 😉 Behind the scenes, entire IT, marketing and customer support teams need to prepare a solid strategy. And that’s not even mentioning warehouse, logistics or the subsequent challenge of order fulfilment… Black Friday (and Cyber Monday) are some of the...

21.09.2021

PIM vs CMS / Why Use PIM?

Retail

For most businesses, a typical content management system (including traditional and headless CMS versions) will answer all essential needs – landing pages, home pages, contact details etc – with little effort. With e-commerce operations however, there are additional needs we need to consider: products. In fact, that’s an oversimplification. With...

24.08.2021

E-Commerce Data / 13 Vital Statistics to Track

E-Commerce

How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what...

20.07.2021

Mobile-First E-Commerce / An Option or a Must?

E-Commerce

Mobile is arguably the most important channel for e-commerce stores to invest in. It’s continually competing with traditional desktop browsers for user engagement and the current state of mobile technology is such that a genuine shopping experience is very possible.  Or in other words: it’s no longer an excuse to say the mobile audience isn’t...

02.02.2021

The 7 Deadly Signs of Digital Debt

Industries

Previously, we spoke about the rising awareness of Digital Debt thanks to recent events. This time, we want to help point out the most common signs of Digital Debt in your own company or operations.  After all, there’s a good chance the issues that produce such debt have gradually become part of day-to-day business. So much so, in fact,...

26.01.2021

Digital Debt / The Business Killer That’s Spreading

Industries

Some businesses were happy with being offline… until they were not. Recent events have pushed the issue of digital debt into the cold light of day.  The hard truth is simple: companies and other entities have suddenly found themselves in a reality where offline operations are no longer the backbone to rely on. This shift was significantly...

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