Artificial Intelligence

“In the rapidly changing world of business, marketing optimization has become crucial.” That might sound like the opening line of another AI-generated article, but rest assured, this one’s all human. As enthusiasts of AI, we’ve crafted a human-written guide to the most significant opportunities AI offers in marketing. Whether you’re in...

Artificial Intelligence

Will our family doctor soon be a medical professional using an advanced AI chatbot? Or will we follow the example of today’s Internet users who try to diagnose themselves with a “Google Doctor” and independently check our health with one of the many specialized medical chatbots? We don’t know exactly how this AI gene will develop in the...

Artificial Intelligence

We are approaching the end of the year, and it is invariably a time for taking stock. Looking back, 2023 in retail presented unique challenges for companies, which had to confront dynamic changes in economic, social and technological conditions. Let’s find out how these developments have affected the e-commerce industry in Poland and how the landscape...

Artificial Intelligence

If you haven’t read about AI at some point this year, you’d have to be a hermit, living in a cave… on another planet. ChatGPT alone filled up half of our LinkedIn feeds, but the future of Generative AI is far from the only new AI technology 2024 has on the horizon for us… We previously covered the most...

Artificial Intelligence

After 3 years of searching and visiting over a dozen doctors, a frustrated mother finally turns to ChatGPT to find the cause of her child’s pain. The woman enters information about the boy’s condition and adds data from test results. ChatGPT suggests a rare neurological condition – spinal cord anchorage syndrome. The doctor then confirms this...

Artificial Intelligence

When discussed at large, we rarely talk about the various types of artificial intelligence. We talk about specific products, or direct applications, but we rarely view the wider scale by which we can compare AI. Yet, with our machine overlords machine learning models getting smarter and smarter, there’s arguably a need to see where we’ve come...

Artificial Intelligence

By now, you’ve probably heard anything and everything about ChatGPT and friends. Everyone on LinkedIn is talking about it, and most of them are using generative AI to talk about generative AI. Thankfully, we’re not here to talk about ChatGPT. At least not directly. Instead, we want to talk about Google’s announcements of focusing implementing such...

Artificial Intelligence

The rapid technology development is revolutionizing almost every area of business operations, including customer segmentation. Machine learning hand in hand with AI is emerging as one of the most interesting trends, transforming the way in which you can segment and, consequently, successfully reach your customers. You’re about to see how machine...

Artificial Intelligence

Imagine a mid-sized supermarket in a world without customer analytics tools. Every customer who enters the store remains a mystery. His or her expectations, interests, needs, and past purchases are unknown. The owner must rely on intuition and their gut feeling to guess which products to place on the shelves, which promotions to run, and how to serve the...

Artificial Intelligence

As artificial intelligence (AI) becomes increasingly prevalent in the business world, there are many myths and misconceptions that have emerged around this technology. Some of these myths can be harmful to businesses, as they may discourage the adoption of AI or lead to poor decision-making. So let’s debunk some of the most common myths of artificial...