Solution: Product Information Management (PIM) Industry: Wholesale

Effective and Efficient Management of Thousands of Products With PIM

5,500+
Products Managed
<process.optimized>
Support of Sales Activities
<sales.supported>
Automation of Newsletter Mailing
<marketing.enabled>

The Challenge

Polwell, the owner of the Fale Loki Koki brand, is a distributor of professional hairdressing products that has been on the Polish market for more than 30 years. The company's dynamic development quickly made it one of the most important distributors of hairdressing accessories and products in the country. Currently, under the Fale Loki Koki chain, it has 78 stores in Poland and distributes its products to more than 30,000 hair salons through more than 160 sales consultants.

With the ever-increasing number of items on offer, the company wanted to implement a solution that would ensure data consistency, support marketing and sales processes, and eliminate errors in product descriptions.

  • The ability to easily enter and update assortment information was crucial for brand managers and sales departments in order to maintain the consistency and quality of product descriptions and other related materials, regardless of where they are published.
  • Product data was previously entered manually and collected from various sources.
  • Preparing industry catalogs and other marketing materials also took a very long time and involved a high risk of error.
Wojciech Domaracki
Operations Director
Polwell, owner of the Fale Loki Koki brand

"We evaluate the cooperation very well – we had full confidence in the project team on the Unity Group side. We were able to successfully implement the Pimcore platform, which sparked further implementations in our company. We had no experience with this type of tool, although we were aware of how its absence hinders our implementation of other projects. "

The Solution

  • We began our cooperation by conducting an analysis to define the client's business challenges.
  • In response to the identified needs, we implemented a Product Information Management (PIM) system based on Pimcore technology. PIM allows for the easy and convenient management of product information, including distributed multimedia resources, descriptions, photos, graphics and technical documents.
  • The system also automates the process of entering new product information into the database. As a result, the work time for implementing and providing access to new assortment items has been reduced, and the risk of errors or inconsistencies across descriptions used in various internal and external channels has been eliminated.
  • The addition of PIM has influenced the facilitation of work across various teams, such as marketing and sales, ensuring consistency in the materials used. It has become a practical tool used by brand managers, sales departments, sales consultants and in-store consultants according to their needs.

The Result

5,500+
Products Managed
A central product repository enables efficient management of multiple products from different brands.
<process.optimized>
Faster Time-to-Market
Automating the distributing of and updating of product information to various outlets makes the process much quicker.
<time.saved>
Improved Customer Experience
High quality and consistent product descriptions support the sales process and help customers make purchasing decisions.
<customers.reached>
Automation of Newsletter Mailing
The catalog, containing the company offer, is now created and distribted significantly faster.
<marketing.enabled>
Support of Sales Activities
Brand managers, sales departments and consultants, both in-store and out, have quick, easy access to product information. consultants.
<sales.supported>
Consistent Product Data
High-quality, consistent product information boosts conversion potential in the online store, and also supports other channels in line with the omnichannel mode
<data.standardized>
Error Elimination
By automating the addition of product information across channels, errors due to manual work have been eliminated.
<errors.eliminated>
Wojciech Domaracki
Operations Director
Polwell, owner of the Fale Loki Koki brand

"PIM has made it possible to digitize all product information. We can edit all descriptions, technical data, photos, videos, files very easily. Since the implementation of the system, the source of product truth for everyone in the organization is PIM, which has greatly accelerated and facilitated the work on the offline industry catalog or digital product catalog. "

We Can Help You
As Well

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