Blog Posts / Self-Service Platforms

07.11.2022

MACH Architecture vs Digital Experience Platform (DXP) / Why MACH Technology Dominates

General

We have already presented our observations on the imperfections of the “monolithic” Digital Experience Platforms (DXPs) and the MACH Architecture’s business and technological advantage over DXPs. Below we have outlined the most important pros and cons of both DXPs and the MACH architecture to help you answer the question about what to choose, and to...

07.11.2022

MACH Architecture vs Digital Experience Platform (DXP) / Why MACH’s Best-of-Breed Approach is a Better Fit

General

“The customer is always right” mantra has been repeated by the world of e-commerce for a very long time. And in the era of growing communication channels and brand touchpoints, this phrase is now more meaningful than ever. For this reason, organizations need to become increasingly agile, flexible and respond to customer needs at speed.  As we have...

03.11.2022

MACH Architecture vs Digital Experience Platform (DXP) / The Increasing Drawbacks of DXP Technology 

General

The MACH architecture is a relatively new approach to building and developing IT systems, and thus stimulating change in business. This solution is most frequently adopted by e-commerce firms. This flexible and scalable infrastructure has already been deployed by companies such as Spotify, Puma and Coca-Cola. Some continue to refer to the MACH approach as...

05.07.2022

Experience-Driven Commerce via Personalization / An Introduction

E-Commerce

Experience is everything these days. At least it might seem so between hyperpersonalization, customer experience and a hundred other buzzwords ending in experience (more on that later 😉 )   Specifically in e-commerce & retail, this is an increasingly obvious direction, so we have one encompassing term: experience-driven commerce. Well, one...

12.10.2021

A Single Source of Truth / A Key Way To Eliminate Technical Debt

E-Commerce

Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...

05.10.2021

Personalization in E-Commerce / The Basics

E-Commerce

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

07.09.2021

Digital Accessibility & Usability / Adapting to the Customer

E-Commerce

In our previous post, we discussed the challenges of making websites more accessible for people with vision impairments and (spoiler) how to solve them. This time, we want to expand on the concept of usability as a whole, to show how businesses can better make their products and services accessible for all. This time, we want to talk about:...

06.07.2021

Design System vs Pattern Library vs Style Guide / A Single Source of Truth

Content Management Systems

Recently, we’ve covered the likes of headless architecture, omnichannel and multiexperience processes and, well, probably half a dozen discussions on the state of e-commerce. More often than not, we’re focusing on making the backend as optimized and efficient as possible.  But users don’t see the backend (unless something...

22.06.2021

Omnichannel vs Multiexperience / Getting Digital Customer Experience Right

Kentico Xperience

The technology sector is full of buzzwords. You’ve got your clouds, your hyperautomation, your internet of behaviours… but one term that doesn’t arguably get heard enough is multiexperience.  That’s mostly because it’s very similar to omnichannel – but it’s not the same. And that difference is often vital if you’re looking to...

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