Blog Posts / Content Management Systems

E-Commerce Development in 2023 / Trends and Expert Tips
Due to the anticipated crisis, 2023 will be a tough year, which will undoubtedly affect the operations of many companies. After the difficult two-year pandemic, which disorganized or even crushed many businesses around the world, we will probably face such challenges as rampant inflation, energy problems and disrupted supply chains. The economic and...

MACH Architecture vs Digital Experience Platform (DXP) / Why MACH Technology Dominates
We have already presented our observations on the imperfections of the “monolithic” Digital Experience Platforms (DXPs) and the MACH Architecture’s business and technological advantage over DXPs. Below we have outlined the most important pros and cons of both DXPs and the MACH architecture to help you answer the question about what to choose, and to...

MACH Architecture vs Digital Experience Platform (DXP) / Why MACH’s Best-of-Breed Approach is a Better Fit
“The customer is always right” mantra has been repeated by the world of e-commerce for a very long time. And in the era of growing communication channels and brand touchpoints, this phrase is now more meaningful than ever. For this reason, organizations need to become increasingly agile, flexible and respond to customer needs at speed. As we have...

MACH Architecture vs Digital Experience Platform (DXP) / The Increasing Drawbacks of DXP Technology
The MACH architecture is a relatively new approach to building and developing IT systems, and thus stimulating change in business. This solution is most frequently adopted by e-commerce firms. This flexible and scalable infrastructure has already been deployed by companies such as Spotify, Puma and Coca-Cola. Some continue to refer to the MACH approach as...

What Are Omnichannel Experiences? Benefits, Trends, and Examples
*Note: this blogpost was written by our friends at Kontent.ai in support of Commerce Days Transformation 2022. Check them both out! 👍 How can you create a cohesive experience for customers no matter what channel they’re on or what device they’re using? The answer is going omnichannel. What Is Omnichannel Content? Omnichannel content is about...

A Single Source of Truth / A Key Way To Eliminate Technical Debt
Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...

Design System vs Pattern Library vs Style Guide / A Single Source of Truth
Recently, we’ve covered the likes of headless architecture, omnichannel and multiexperience processes and, well, probably half a dozen discussions on the state of e-commerce. More often than not, we’re focusing on making the backend as optimized and efficient as possible. But users don’t see the backend (unless something...

Why, When & How to Use Headless CMS
Modern websites can be set-up in a number of different ways. From traditional websites and web portals to progressive web apps, there’s more than one way to get your business online. And, as is often the case, there’s no one right answer. That being said, for marketing specialists, the most important part is the content management...

What Is Worth Knowing About Headless CMS
It is said that Headless CMS is a term aimed more at programmers, arguing that users entering content on a blog or operating an online store need to make few choices in regards technology or how to program the site. This is not true. The choice of system is very important in the context of changing trends in the...

How to Choose the Optimum Kentico License
Kentico is one of the best marketing solutions available in the market. You can build complex online marketing systems, customer portals, or self-service websites using this platform. However, before you decide to purchase a license, you should check which one will be appropriate in the context of your organization’s business needs. In this article, we...


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