Blog Posts / Digital Experience

30.08.2022

What Are Omnichannel Experiences? Benefits, Trends, and Examples

Content Management Systems

*Note: this blogpost was written by our friends at Kontent.ai in support of Commerce Days Transformation 2022. Check them both out! 👍 How can you create a cohesive experience for customers no matter what channel they’re on or what device they’re using? The answer is going omnichannel. What Is Omnichannel Content? Omnichannel content is about...

05.07.2022

Experience-Driven Commerce via Personalization / An Introduction

E-Commerce

Experience is everything these days. At least it might seem so between hyperpersonalization, customer experience and a hundred other buzzwords ending in experience (more on that later 😉 )   Specifically in e-commerce & retail, this is an increasingly obvious direction, so we have one encompassing term: experience-driven commerce. Well, one...

14.06.2022

Total Experience / An Emerging Trend or Temporary Buzzword?

Systems Integration

If we said that “experience is a key driver for success” in business, you’re immediately thinking about the consumer, right? After all, customer experiences are a key advantage and lead to some of the most popular satisfaction metrics. We measure the customer engagement rate, their returning loyatly and other related factors –...

12.10.2021

A Single Source of Truth / A Key Way To Eliminate Technical Debt

E-Commerce

Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...

07.09.2021

Digital Accessibility & Usability / Adapting to the Customer

E-Commerce

In our previous post, we discussed the challenges of making websites more accessible for people with vision impairments and (spoiler) how to solve them. This time, we want to expand on the concept of usability as a whole, to show how businesses can better make their products and services accessible for all. This time, we want to talk about:...

31.08.2021

Digital Accessibility & Usability / A Visual Overhaul

E-Commerce

Nearly every industry these days has an online element – in some cases, it’s the predominant channel. And that’s great – if you don’t have any accessibility requirements.  But as more and more of the world moves online, we need to consider the wider needs that different people may...

10.08.2021

E-Commerce / Improving Customer Experience

E-Commerce

A great retail business is as much about the experience as it is the products. And in this area, the digital side has often been lagging. With the growth of e-commerce* the need for a better digital customer experience only grows – so let’s hit that nail right on the head. If you are the owner of an e-commerce...

03.08.2021

Selling in B2B / A New Role for IT Directors

E-Commerce

If you’re an IT Director, you’ve probably had a lot of change recently. More so, in the B2B sector, these ripples seem to keep on coming – your role looks very different from a year or two ago.   Repetitive tasks, a nice orderly schedule and emergency-free weeks have gone out the window. Now, digital transformation is more important than...

27.07.2021

Headless Commerce Benefits / The Inevitable Direction

E-Commerce

We’ve talked a lot about headless. We’ve also talked a lot about e-commerce. We like to talk so – what if we throw these two topics together?   Headless commerce is a very logical conclusion – and the wider industry seems to agree. Some of you already know this but for those that don’t, we wanted to give a handy primer to...

06.07.2021

Design System vs Pattern Library vs Style Guide / A Single Source of Truth

Content Management Systems

Recently, we’ve covered the likes of headless architecture, omnichannel and multiexperience processes and, well, probably half a dozen discussions on the state of e-commerce. More often than not, we’re focusing on making the backend as optimized and efficient as possible.  But users don’t see the backend (unless something...

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