Blog Posts / Data Analytics & Machine Learning

How to Use AI in Business / A Practical Guide
Over the past few months, the number of AI-based tools and systems has exploded. More and more people are talking about using AI in business. However, the common narrative suggests that artificial intelligence technology is some kind of magic that solves all problems on its own, or a way to generate cool pictures. Managers and business owners have a...

How to Better Forecast Demand in a Supermarket. Meet Inventory Optimization System.
Data Analytics & Machine Learning
Modern inventory optimization system automatically and accurately predicts supermarket demand. Find out...

How To Improve Customer Engagement? Recommendation Systems!
Data Analytics & Machine Learning
Recommendation systems are more than a buzzword. They have become one of the most popular ways to improve customer engagement and conversions on websites. An individual and personalized approach is a basic expectation, and users are much more likely to interact with brands that fit their current needs. Let’s find out how recommender systems impact...

Dynamic Pricing Strategy / The Game Changer You Can’t Miss in your Business
Data Analytics & Machine Learning
Within the article, you will find the following: What is Dynamic Pricing? Dynamic Pricing in e-commerce and the role of artificial intelligence in business A simple automation or an artificial man? The way to create smart price wizards Dynamic Pricing Behind the Scenes Why is it worth implementing a Dynamic Pricing strategy in logistics? How to build a...

Privacy vs Personalization / The Future of Data Privacy
Data is the future, data is the new oil… we’ve all heard the idioms that user data is going to be important. Yet watchdogs, consumer activities and government officials are likewise imposing stricter privacy and security regulations. As such, the future of privacy and data is at something of a crossroads. Surely, for data collection and...

Automated Scheduling / Solving Worktime Optimization With Operations Research
If data scientists try hard enough, everything can be measured in terms of parameters. In the workplace, we quickly apply these principles to know processes that be automated based on those parameters. One area that doesn’t always get considered is human resources. Perhaps it’s because we don’t consider employees to be piles of data, but there’s...

Experience-Driven Commerce via Personalization / An Introduction
Experience is everything these days. At least it might seem so between hyperpersonalization, customer experience and a hundred other buzzwords ending in experience (more on that later 😉 ) Specifically in e-commerce & retail, this is an increasingly obvious direction, so we have one encompassing term: experience-driven commerce. Well, one...

Personalization in E-Commerce / The Basics
When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

QlikSense vs Power BI / A Not So Unbiased BI Software Comparison
The Business Intelligence market is vast – there are many options and it’s estimated that no one solution owns more than 20% of the market. In other words, there’s no clear winner – but are there losers? Well, as the title suggests, we want to use this space to talk about QlikSense vs Power BI (the former being the...

E-Commerce Data / 13 Vital Statistics to Track
How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what...


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