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Blog Posts / Data Analytics & Machine Learning

04.04.2023

How to Use AI in Business / A Practical Guide

Finance

Over the past few months, the number of AI-based tools and systems has exploded. More and more people are talking about using AI in business. However, the common narrative suggests that artificial intelligence technology is some kind of magic that solves all problems on its own, or a way to generate cool pictures. Managers and business owners have a...

Inventory Management and Forecasting for supermarkets
10.11.2022

How to Better Forecast Demand in a Supermarket. Meet Inventory Optimization System.

Data Analytics & Machine Learning

Modern inventory optimization system automatically and accurately predicts supermarket demand. Find out...

Recommendation Systems Improve Customer Engagement
24.10.2022

How To Improve Customer Engagement? Recommendation Systems!

Data Analytics & Machine Learning

Recommendation systems are more than a buzzword. They have become one of the most popular ways to improve customer engagement and conversions on websites. An individual and personalized approach is a basic expectation, and users are much more likely to interact with brands that fit their current needs.  Let’s find out how recommender systems impact...

Dynamic pricing as a game changer for business
11.10.2022

Dynamic Pricing Strategy / The Game Changer You Can’t Miss in your Business

Data Analytics & Machine Learning

Within the article, you will find the following: What is Dynamic Pricing? Dynamic Pricing in e-commerce and the role of artificial intelligence in business A simple automation or an artificial man? The way to create smart price wizards Dynamic Pricing Behind the Scenes Why is it worth implementing a Dynamic Pricing strategy in logistics? How to build a...

17.08.2022

Privacy vs Personalization / The Future of Data Privacy

Data Consulting

Data is the future, data is the new oil… we’ve all heard the idioms that user data is going to be important. Yet watchdogs, consumer activities and government officials are likewise imposing stricter privacy and security regulations. As such, the future of privacy and data is at something of a crossroads. Surely, for data collection and...

10.08.2022

Automated Scheduling / Solving Worktime Optimization With Operations Research

Data Consulting

If data scientists try hard enough, everything can be measured in terms of parameters. In the workplace, we quickly apply these principles to know processes that be automated based on those parameters. One area that doesn’t always get considered is human resources. Perhaps it’s because we don’t consider employees to be piles of data, but there’s...

05.07.2022

Experience-Driven Commerce via Personalization / An Introduction

E-Commerce

Experience is everything these days. At least it might seem so between hyperpersonalization, customer experience and a hundred other buzzwords ending in experience (more on that later 😉 )   Specifically in e-commerce & retail, this is an increasingly obvious direction, so we have one encompassing term: experience-driven commerce. Well, one...

05.10.2021

Personalization in E-Commerce / The Basics

E-Commerce

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

14.09.2021

QlikSense vs Power BI / A Not So Unbiased BI Software Comparison

Power BI

The Business Intelligence market is vast – there are many options and it’s estimated that no one solution owns more than 20% of the market. In other words, there’s no clear winner – but are there losers? Well, as the title suggests, we want to use this space to talk about QlikSense vs Power BI (the former being the...

24.08.2021

E-Commerce Data / 13 Vital Statistics to Track

E-Commerce

How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what...

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