Blog Posts / Data Consulting

05.10.2021

Personalization in E-Commerce / The Basics

E-Commerce

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

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