Predictive Analytics

Explore consumer behavior models to accurately predict future events and influence purchasing trends.

Leverage advanced predictive modelling to improve your data analytics. Predictive analytics tools enable you to make better decisions to better achieve your business goals.

Learn customer behavior patterns

Predictive modeling helps you better predict future customer purchasing behavior, such as responses to sales promotions or gauging demand price.

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Optimize your marketing campaigns

Increase user engagement with targeted marketing campaigns. Maximize your sales score with personalization and effective cross-selling, as well as up-selling.

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Estimate demand & influence sales trends

With accurate demand forecasts and knowledge of sales peaks, you can ensure your products and services are available when they’re most needed. Further predictive analytics will even help you influence these sales trends.

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Expanded consumer insights

Customer insights analytics provide unique information across all stages of the shopping path. These shopper insights help you improve loyalty and engagement through a highly-tailored offer process.

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Reduce the risks of loss

Prevent lost sales from a shortage of demanded goods with proper inventory management. Effectively manage your product inventory with a short shelf-life to avoid the costs associated with the disposing of products past their expiry date.

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Improve operational efficiency

Predictive modelling will enable your organization to function more efficiently by optimizing all resources, such as employees, goods, prices, promotions and deliveries.

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Predictive analytics – set consumer trends and influence sales

With a predictive analytics platform, you gain the fullest possible knowledge of customer behaviour. This knowledge of buyer behaviour is essential for anticipating future needs and proactively ensuring success. Predictive analytics tools let you adapt your entire offer to an individual customer level, providing the best purchasing experience, all of which leads to satisfied customers, profits and growth.

Predictive modeling tools let you segment customers for all the goods you sell, adjusting prices or creating discounts accordingly. This enables your business to identify the important customer groups that are worth targeting more closely, including specific marketing messages. It also enables you to detect the more inefficient areas of your offer, analyze customer purchasing gaps and departures, identify external factors that influence your sales and address any other anomalies that might disrupt your sales pipeline. These are just some of the examples of how predictive data analysis can enable your business – all of them, however, undoubtedly have a huge impact to the value of your generated sales and margins.

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Maciej Pondel

Data Science Leader

A graduate of Computer Science at the Faculty of Computer Science and Management of Wroclaw University of Technology. Maciej is also a Doctor of Economics and a lecturer in the Department of Business Intelligence in Management at Wroclaw University of Economics.

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Are you interested in understanding your customers' future behavior? Let's talk. Predictive analytics tools will enable you to take effective actions that increase sales and profit. Contact us.