E-commerce Challenge 2023 Summary  

On May 23-24, we were a partner of the strategic networking forum for the retail sector – E-Commerce Challenge 2023, held at the Courtyard by Marriott Hotel in Warsaw.   

During the two days of lectures, our attention was drawn to such issues as:   

  • e-commerce profitability – including in the context of the omnichannel model,    
  • process optimization as a way to make long-term savings in a company,   
  • verification of investments in development in times of crisis.  

Repeatedly during the presentations, the growing importance of international expansion (crossborder) and sales through marketplace platforms was emphasized. However, the main protagonist of many speeches was artificial intelligence (AI) and data analytics, aimed at improving user experience through personalization.    

As a conference partner, we also had the opportunity to share our experiences. Tomasz Gutkowski, Head of Business Development Unity Group, led a panel discussion, during which we reflected with our speakers on ways to acquire customers in times of crisis. We talked about what channels are worth using, what role price currently plays in the purchasing process and how to increase customer loyalty.    

We presented the main conclusions of the panel discussion in an article summarizing our presentation – we invite you to read it here.

Read More
/ Recent News


Rail by Unity Group will be a Bronze Partner at Rise of IoT and Big Data in Rail 2024

The Rise of IoT conference in Cologne, Germany, is a cyclical event that brings together the largest representatives of the broader rail sector from across Europe. Rail operators, maintainers and rolling stock owners are all present, as well as representatives from the IT industry. The event bridges the physical and digital worlds, emphasizing solutions from the Internet of Things, artificial…


Unity Group Is Betting on Strengthening the Business Consulting Area and Is Joining Forces With Allwins Management Partners. Targets Further Growth in Results

Unity Group, one of the leaders in the digital transformation of commerce in Poland, started the year on a strong note. The company has significantly strengthened its business consulting department as an important link in the process of change related to the digitization of companies. “The area of business consulting is a key part of the digital transformation process of…


Unity Group at E-commerce Expo 2023 

The E-commerce Fair (Targi e-Handlu) is the largest event related to the e-commerce sector in Central Europe. This year’s 24th edition of the event will take place on October 27, 2023 from 10:00 to 17:00 at the EXPO XXI building at 12/14 Prądzyńskiego Street in Warsaw, Poland.    More than 100 exhibitors will be present, among which we – Unity…

We’re ready.
Are You?

Our solutions make the headlines. Get in touch and let's start the next story together.

Contact us