The Solution

• The project of implementing a new CMS for over 25 entities in the LUX MED Group, due to the size of the challenge, has been divided.
• First, the consulting stages were carried out. The scope of the project included two main areas: User Experience (UX) and Design (UI) and IT Architecture. For this project, the LUX MED Group chose the offer of two companies. We carried out the project together with EDISONDA, which specializes in the area of business design. We were responsible for IT issues using our experience from the implementation of large and complex websites and Digital Experience.
• The aim of consulting was to analyze and collect requirements in order to recommend the best solutions for both UX and technology. The analysis concerned both the B2B and B2C customer experiences, as well as IT architecture and security procedures. The key challenge was to define the place of the website in the digital product ecosystem of the LUX MED Group.
• In the first stage, the EDISONDA team conducted usability tests of the current website, analyzing the behavior of both LUX MED Group customers and people who do not use the company's services on a daily basis.
• In the next stage , we prepared the concept of a new website based on key mock-ups along with information architecture.  
• Then, the remaining mock-ups and graphic screens were created for the selected web concept and the basic web style guide (desktop and mobile).
• In parallel to the UX work, we conducted technological consulting. As part of this, we have prepared IT architecture along with maintenance recommendations, assumptions regarding the integration of the website with other platforms, and our recommendation for the best CMS technology.
• Unity Group analyzed the client's requirements and compared two potential implementation options. The monolithic solution, based on large DXP (Digital Experience Platform) platforms, such as Kentico or Sitecore, was compared with the " headless" variant. As a result of the work, we recommended the implementation of the project based on the "headless" approach and the Kontent.ai platform.
• In addition, we presented a proposal for IT architecture along with a policy of data exchange and integration between platforms. We also took into account the exact schedule of work and implementation costs.
• Regarding the security and processing of personal data of website users, security and IT policy, we recommended building a web ecosystem based on a CMS operating in the SaaS (Software as a Service) service model and the use of cloud services (Microsoft Azure).
• One of the key conditions for success was to gather the requirements and needs of such a large organization as the LUX MED Group. In the project, we listened to and reconciled the needs of 3 stakeholder groups – business (understood as sales and marketing), IT and security. This allowed us to design and recommend the best and most future-oriented digital solution.