Solution: B2B E‑Commerce Industry: Construction

150% Increase in Revenue From Online Sales

150%
Revenue Growth From Online Sales
<sales.increased>
135%
Growth in Online Transactions
<transaction.optimized>
200%
Greater Value of Online vs. Offline Shopping Cart
<online.streamlined>

The Challenge

Euroterm has been successfully operating in the construction and installation industry for 20 years and occupies a leading position among distributors of heating and installation systems in Poland. Currently, the company employs 220 people and generates 200 million PLN in revenue.

Their offer is intended for businesses dealing with heating installations, wholesalers and modern networks. Outside of Poland, Euroterm’s dynamic business acitivity and contracts suppliers has enabled expansion into Russia and Ukraine. In 2013, the organization became part of one of ABG, one of Poland’s largest purchasing groups.

  • Over the years, the company has developed dynamically, which created more and more challenges related to accepting orders or customer service.
  • Customer service takes place across multiple sales channels, such as e-commerce platforms, points of sale and local resellers. Orders placed through various channels were integrated or associated in any way, causing a bottleneck in the organization's development.
  • The rapid development of technology and demographic changes continually affect business models. Old software quickly becomes obsolete, and any changes or new functionalities are usually very costly.
  • In the process of searching for an IT solution, Euroterm decided that it needed a modern tool that would not need to be replaced in the next few years. They are interested in a long-term investment in a system that will develop with the development of new technologies and the growing market demand.
Michał Martowicz
Chairman of the Board
Euroterm Polska

"The ONe platform is technologically advanced and easy-to-use software. Technology today is not an addition to business, but its essence. Respecting the time of our clients and wanting to be available at any time and place, we decided to implement it."

The Solution

  • We implemented the ONe platform - the first ready-made business solution that’s dedicated to companies selling in the B2B model.
  • Thanks to this, we were able to intgrate both online and offline customer service within the same system.
  • It's now possible to present customers the full portfolio of products, complete with individual commercial conditions.
  • Likewise, convenient 24/7 shopping is enabled through the e-commerce module.
  • Traditional offline customer service - by mobile traders, call center employees or salespeople in stationary stores - is also still supported.
  • With ONe, we were able to maange the sales process in an automated manner in one tool via the sales panel, e-kiosk and back-office modules.

The Result

150%
Revenue Growth From Online Sales
The implementation of a modern B2B platform has boosted revenues from the online channel.
<sales.increased>
135%
Growth in Online Transactions
Not only did revenue from the online channel increase, but also the number of transactions.
<transaction.optimized>
200%
Greater Value of Online vs. Offline Shopping Cart
The average value of an online shopping cart is twice the value of an offline order.
<online.streamlined>
Sales Data Integrated
All data on a single platform with systems operating in the organization.
<data.integrated>
Greater Work Efficiency
Support for all channels facilitates cooperation with end customers and improves the efficiency of Euroterm employees.
<business.synchronized>
Business Scalability
Sales are carried out 24/7, while maintaining the highest quality of customer service, enabling the company to achieve more.
<scalability.achieved>
Continuous Development of New Functionalities
The platform is always improved with new features for continual support and evolution.
<functionality.improved>
Michał Martowicz
Chairman of the Board
Euroterm Polska

"Thanks to the automation of processes, our salespeople are relieved of back-office work and can focus mainly on customers."

The Technologies
/ Behind Solutions

x Unity Group

Euroterm has been operating in the area of construction and installation industry for 20 years. The company occupies a leading position among distributors of installation and heating systems in Poland. In 2013, the company became a member of the ABG - one of the largest purchasing groups in Poland.

Unity Group cooperates with Euroterm Polska, creating and maintaining an integrated commerce system.

Integrated Commerce System (ERP, PIM, WMS, ONe) for 30,000 Products in Omnichannel Model
Euroterm Polska

A commerce system ensuring smooth and failure-free cooperation of ordering, payment, logistics and assortment management systems.

<data.integrated>  <efficiency.implemented>  <solution.delivered> 

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