Blog Posts / Artificial Intelligence
Types of AI / How Do We Measure Machine Learning?
When discussed at large, we rarely talk about the various types of artificial intelligence. We talk about specific products, or direct applications, but we rarely view the wider scale by which we can compare AI. Yet, with our machine overlords machine learning models getting smarter and smarter, there’s arguably a need to see where we’ve come...
Generative Search / Gamechanger or Unwarranted Hype?
By now, you’ve probably heard anything and everything about ChatGPT and friends. Everyone on LinkedIn is talking about it, and most of them are using generative AI to talk about generative AI. Thankfully, we’re not here to talk about ChatGPT. At least not directly. Instead, we want to talk about Google’s announcements of focusing implementing such...
Machine Learning and Customer Segmentation / Meet the Perfect Couple
The rapid technology development is revolutionizing almost every area of business operations, including customer segmentation. Machine learning hand in hand with AI is emerging as one of the most interesting trends, transforming the way in which you can segment and, consequently, successfully reach your customers. You’re about to see how machine...
Data Science for Retail / A Guide with Use Cases
Imagine a mid-sized supermarket in a world without customer analytics tools. Every customer who enters the store remains a mystery. His or her expectations, interests, needs, and past purchases are unknown. The owner must rely on intuition and their gut feeling to guess which products to place on the shelves, which promotions to run, and how to serve the...
AI in Business / Most Common Myths Debunked
As artificial intelligence (AI) becomes increasingly prevalent in the business world, there are many myths and misconceptions that have emerged around this technology. Some of these myths can be harmful to businesses, as they may discourage the adoption of AI or lead to poor decision-making. So let’s debunk some of the most common myths of artificial...
How to Use AI in Business / A Practical Guide
Over the past few months, the number of AI-based tools and systems has exploded. More and more people are talking about using AI in business. However, the common narrative suggests that artificial intelligence technology is some kind of magic that solves all problems on its own, or a way to generate cool pictures. Managers and business owners have a...
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