Poniks Case Study

Solution: B2B E‑Commerce Industry: Construction

New Online B2B Sales Platform for Hairdressing Wholesaler

56%
Growth in Online Orders
<business.expanded>
3500+
Conveniently Managed Products
<products.centralized>
60%
Customers Use the New Platform
<sales.optimized>

The Challenge

Since 1990, Poniks has been a respected manufacturer of hairdressing supplies and distributor of professional cosmetics. It supplies products to hairdressing wholesalers, who in turn supply thousands of hairdressing salons in Poland. Thanks to its extensive experience and carefully selected offer, the company offers a wide range of products, which includes more than 3,500 items.

The company’s goal was to streamline and modernize B2B sales. Salespeople needed a tool that would facilitate their field sales, automate most tasks, and help deepen business relationships. It was important to implement more efficient management of the thousands of products Ponik's has in its database, as well as integrate the new tools with the company's existing systems.

  • To meet the needs of its customers, Ponik's wanted to strengthen its online sales channel and enable its shoppers to buy conveniently around the clock.
  • It was crucial to implement functionalities that would streamline the sales team's work during both live meetings and remote work.
  • The platform had to be user-friendly in both desktop and mobile versions.
  • Ponik's also needed a convenient system to manage thousands of products and centralize product information in one place for accuracy and consistency.
  • The new sales platform needed to take into account and effectively integrate with other company systems to automatically exchange data.
Michał Więcek
Owner
Ponik’s

"One year after the implementation of the platform, both we and our customers cannot imagine working without the ONE system.  The platform has proven to be an ideal complement to our B2B sales system, resulting in a systematic increase in sales in the e-commerce channel. "

The Solution

  • The first step was to analyze the customer's needs and find a solution that would meet the business requirements for both product management and sales.
  • We then implemented a pre-built ONe e-commerce business platform with a product management module and linked the new systems to the existing ones using the Unilinker tool.
  • The ONe e-commerce platform supports B2B sales, enabling salespeople to easily present products during meetings in the field, create customer accounts, and set individual terms and discounts. Poniks customers can place orders themselves on the platform 24/7 or request a representative to place an order for them.
  • ONe's EPIM module supports the creation of detailed product descriptions and product sheets, including SEO.
  • Both the ONe B2B platform, the product management module and the customer's existing systems (ERP and BaseLinker) are connected by an integration layer based on our proprietary Unilinker tool. As a result, data is automatically updated in the company’s systems without any performance degradation in the ERP or other systems.

The Result

3500+
Conveniently managed products
A sales platform that simplifies the work of sales representatives and the management of thousands of products.
<products.centralized>
56%
Year-on-year growth in online orders
The new platform is gaining popularity and generating sales results.
<business.expanded>
Work Optimization
Sales reps have a tool that automates some tasks and enables them to conveniently manage the sales process.
<sales.optimized>
Future-Proofed
Thanks to the integration layer, makes it easier for the customer can to add more easily add additional systems in the future.
<future.enabled>
60%
Customers use the new platform
Customers enjoy the convenience of an online platform.
<users.grown>
Offer Personalization
Sales reps can more easily prepare offersproposals based on segments and individual arrangementsagreements with the customer.
<experiences.enhanced>
Michał Więcek
Owner
Ponik’s

"Working with Unity Group has required a significant commitment on both our part and theirs. Thanks to the comprehensive support and extensive experience of the Unity Group team, the implementation went according to plan and with a high level of professionalism."

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