Blog Posts / E-commerce

31.08.2021

Digital Accessibility & Usability / A Visual Overhaul

E-Commerce

Nearly every industry these days has an online element – in some cases, it’s the predominant channel. And that’s great – if you don’t have any accessibility requirements.  But as more and more of the world moves online, we need to consider the wider needs that different people may...

24.08.2021

E-Commerce Data / 13 Vital Statistics to Track

E-Commerce

How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what...

17.08.2021

E-Commerce Optimization / Product Page Best Practices

E-Commerce

We previously discussed the wider concept of customer experience, but let’s focus on one of the most critical steps: product page conversion. After all – this is the make-or-break moment. Do users convert into customers or not? Users on such pages have found what they want – optimizing product pages will ensure they’re more likely to follow through...

10.08.2021

E-Commerce / Improving Customer Experience

E-Commerce

A great retail business is as much about the experience as it is the products. And in this area, the digital side has often been lagging. With the growth of e-commerce* the need for a better digital customer experience only grows – so let’s hit that nail right on the head. If you are the owner of an e-commerce...

03.08.2021

Selling in B2B / A New Role for IT Directors

E-Commerce

If you’re an IT Director, you’ve probably had a lot of change recently. More so, in the B2B sector, these ripples seem to keep on coming – your role looks very different from a year or two ago.   Repetitive tasks, a nice orderly schedule and emergency-free weeks have gone out the window. Now, digital transformation is more important than...

20.07.2021

Mobile-First E-Commerce / An Option or a Must?

E-Commerce

Mobile is arguably the most important channel for e-commerce stores to invest in. It’s continually competing with traditional desktop browsers for user engagement and the current state of mobile technology is such that a genuine shopping experience is very possible.  Or in other words: it’s no longer an excuse to say the mobile audience isn’t...

13.07.2021

Selling in B2B / Lessons Learned From B2C

E-Commerce

E-commerce is booming: that’s no secret. What is worth highlighting, however is the sudden B2B e-commerce growth that’s often lost in the wider story. An industry that typically relied on in-person sales is now relying on digital sales more than ever.  While they may be ‘behind’ compared to B2C, this is also means B2B online...

26.11.2020

Chasing the Gray Dollar: The Emergence of Senior Online Shoppers

E-Commerce

The world has changed. Shopping behaviours have gone through a revolution. Customers have adapted – now it’s time for retailers and e-commerce platforms to do the same. Yes. Even if your business is already online and selling, it might not be enough. Why? Senior shoppers. Here’s the what, why and how of mastering this situation and coming out on...

19.08.2020

Magento 1 to Magento 2: Don’t Delay The Migration

Magento

The last day of June 2020 marked the end of Adobe’s official support for Magento 1 (M1). What does this mean for companies that have online stores still using M1 and when should you consider migrating to Magento 2? To put this simply – even security patches will no longer be released. Together with the wider EOS (end-of-support), Adobe will not be...

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