Blog Posts / E-commerce

05.10.2021

Personalization in E-Commerce / The Basics

E-Commerce

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

28.09.2021

Black Friday / A Practical Checklist for E-Commerce Owners

E-Commerce

Everyone gets stressed on Black Friday but, between us, shoppers are the ones that have it easy 😉 Behind the scenes, entire IT, marketing and customer support teams need to prepare a solid strategy. And that’s not even mentioning warehouse, logistics or the subsequent challenge of order fulfilment… Black Friday (and Cyber Monday) are some of the...

21.09.2021

PIM vs CMS / Why Use PIM?

Retail

For most businesses, a typical content management system (including traditional and headless CMS versions) will answer all essential needs – landing pages, home pages, contact details etc – with little effort. With e-commerce operations however, there are additional needs we need to consider: products. In fact, that’s an oversimplification. With...

31.08.2021

Digital Accessibility & Usability / A Visual Overhaul

E-Commerce

Nearly every industry these days has an online element – in some cases, it’s the predominant channel. And that’s great – if you don’t have any accessibility requirements.  But as more and more of the world moves online, we need to consider the wider needs that different people may...

24.08.2021

E-Commerce Data / 13 Vital Statistics to Track

E-Commerce

How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what...

17.08.2021

E-Commerce Optimization / Product Page Best Practices

E-Commerce

We previously discussed the wider concept of customer experience, but let’s focus on one of the most critical steps: product page conversion. After all – this is the make-or-break moment. Do users convert into customers or not? Users on such pages have found what they want – optimizing product pages will ensure they’re more likely to follow through...

10.08.2021

E-Commerce / Improving Customer Experience

E-Commerce

A great retail business is as much about the experience as it is the products. And in this area, the digital side has often been lagging. With the growth of e-commerce* the need for a better digital customer experience only grows – so let’s hit that nail right on the head. If you are the owner of an e-commerce...

03.08.2021

Selling in B2B / A New Role for IT Directors

E-Commerce

If you’re an IT Director, you’ve probably had a lot of change recently. More so, in the B2B sector, these ripples seem to keep on coming – your role looks very different from a year or two ago.   Repetitive tasks, a nice orderly schedule and emergency-free weeks have gone out the window. Now, digital transformation is more important than...

20.07.2021

Mobile-First E-Commerce / An Option or a Must?

E-Commerce

Mobile is arguably the most important channel for e-commerce stores to invest in. It’s continually competing with traditional desktop browsers for user engagement and the current state of mobile technology is such that a genuine shopping experience is very possible.  Or in other words: it’s no longer an excuse to say the mobile audience isn’t...

13.07.2021

Selling in B2B / Lessons Learned From B2C

E-Commerce

E-commerce is booming: that’s no secret. What is worth highlighting, however is the sudden B2B e-commerce growth that’s often lost in the wider story. An industry that typically relied on in-person sales is now relying on digital sales more than ever.  While they may be ‘behind’ compared to B2C, this is also means B2B online...

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