Blog Posts / E-commerce

28.06.2022

E-Commerce Price Transparency / Looming Threat or Big Opportunity?  

E-Commerce

The internet has always been a bit of a pendulum for e-commerce stores. On one hand, stores can reach a wider audience than a physical outlet but, on the other hand, so can all their competitors.  Typically, companies try to swing the pendulum in their favour through tried and tested means: good marketing, good promotions. But what if the...

26.04.2022

Pimcore vs Akeneo / The Best PIM Software?

Product Information Management

E-commerce and retail companies sell products – and each product has a wealth of information that needs to be maintained. These days, Product Information Management tools are plentiful. We’re not going to tell you what they do – the clue’s in the name and we already covered it 😉 – but advise you on the next step: how to...

08.02.2022

E-Commerce & Retail Transformation / A History & Future of Convenience

“Those who cannot remember the past are condemned to repeat it” George Santayana In 2021, Walmart overtook eBay as the 2nd largest e-commerce store in the US, with Amazon remaining number 1. While that might seem trivial to some, the implications are far from insignificant; a traditionally brick-and-mortar supermarket was able to overtake a long...

05.10.2021

Personalization in E-Commerce / The Basics

E-Commerce

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

28.09.2021

Black Friday / A Practical Checklist for E-Commerce Owners

E-Commerce

Everyone gets stressed on Black Friday but, between us, shoppers are the ones that have it easy 😉 Behind the scenes, entire IT, marketing and customer support teams need to prepare a solid strategy. And that’s not even mentioning warehouse, logistics or the subsequent challenge of order fulfilment… Black Friday (and Cyber Monday) are some of the...

21.09.2021

PIM vs CMS / Why Use PIM?

Retail

For most businesses, a typical content management system (including traditional and headless CMS versions) will answer all essential needs – landing pages, home pages, contact details etc – with little effort. With e-commerce operations however, there are additional needs we need to consider: products. In fact, that’s an oversimplification. With...

31.08.2021

Digital Accessibility & Usability / A Visual Overhaul

E-Commerce

Nearly every industry these days has an online element – in some cases, it’s the predominant channel. And that’s great – if you don’t have any accessibility requirements.  But as more and more of the world moves online, we need to consider the wider needs that different people may...

24.08.2021

E-Commerce Data / 13 Vital Statistics to Track

E-Commerce

How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what...

17.08.2021

E-Commerce Optimization / Product Page Best Practices

E-Commerce

We previously discussed the wider concept of customer experience, but let’s focus on one of the most critical steps: product page conversion. After all – this is the make-or-break moment. Do users convert into customers or not? Users on such pages have found what they want – optimizing product pages will ensure they’re more likely to follow through...

10.08.2021

E-Commerce / Improving Customer Experience

E-Commerce

A great retail business is as much about the experience as it is the products. And in this area, the digital side has often been lagging. With the growth of e-commerce* the need for a better digital customer experience only grows – so let’s hit that nail right on the head. If you are the owner of an e-commerce...

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