Blog Posts / digital experience
E-Commerce Optimization / Product Page Best Practices
We previously discussed the wider concept of customer experience, but let’s focus on one of the most critical steps: product page conversion. After all – this is the make-or-break moment. Do users convert into customers or not? Users on such pages have found what they want – optimizing product pages will ensure they’re more likely to follow through...
E-Commerce / Improving Customer Experience
A great retail business is as much about the experience as it is the products. And in this area, the digital side has often been lagging. With the growth of e-commerce* the need for a better digital customer experience only grows – so let’s hit that nail right on the head. If you are the owner of an e-commerce...
Omnichannel vs Multiexperience / Getting Digital Customer Experience Right
The technology sector is full of buzzwords. You’ve got your clouds, your hyperautomation, your internet of behaviours… but one term that doesn’t arguably get heard enough is multiexperience. That’s mostly because it’s very similar to omnichannel – but it’s not the same. And that difference is often vital if you’re looking to...
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