E-Commerce

Furniture and e-commerce might feel like two contradictory terms – it still feels weird trying to add a wardrobe to a basket 😉 – but online shopping is becoming an increasingly vital part of the furniture industry. And that means we can esssentially split the sector into two groups: those that enable direct online shopping, and those that...

E-Commerce

Creating valuable and engaging content in the digital era has become a must-have for success. Every brand is guided by a set of values that customers can identify with. Content commerce is a strategy that combines content with a product or service in a way that encourages customers to make a purchase decision. Understanding Content Commerce Beauty brands...

E-Commerce

In times of recession, many entrepreneurs are asking themselves how to most effectively acquire new customers. What channels are worth using, what role price currently plays in the buying process and how to increase customer loyalty were discussed during the first day of the e-Commerce Challenge conference. In this article we present the most important...

E-Commerce

Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is...

E-Commerce

Composable Commerce, Headless Commerce and MACH are the three terms that encapsulate the modern approach to building e-commerce systems. In this article, we explain the differences between these concepts and compare them with the idea of a monolith.  Monolithic Structure of the E-commerce System Let’s start from the last point: a short...

Finance

Over the past few months, the number of AI-based tools and systems has exploded. More and more people are talking about using AI in business. However, the common narrative suggests that artificial intelligence technology is some kind of magic that solves all problems on its own, or a way to generate cool pictures. Managers and business owners have a...

E-Commerce

As the e-commerce sector continues to explode in scale and scope, customers are presented with more and more options. Price alone isn’t the only determinable factor here, as shoppers are looking for trust signals in their e-commerce stores.  Previously, we explored the growing need for greater price transparency in e-commerce, particularly in regards...

E-Commerce

How many channels must a customer walk down before you can call him a customer? With apologies to Bob Dylan, we still think it’s a valid question.  Omnichannel is arguably one of the most used buzzwords. The number of channels has exploded in the last few years. Yet, while every business has, at some point, described themselves as omnichannel,...

E-Commerce

Unless you’re reading this from the far future, we don’t need to tell you that 2023 is not without its share of hurdles. The many problems of 2022 still continue, and even long standing, traditional sectors like the furniture industry are feeling the pressure. In such times, there is no one simple answer, as the challenges are unique and...

E-Commerce

Communication is important to any business. At some point, you have to be able to talk to your customers.   But are you and your customers talking the same language? We live in a multicultural world and, unless your business specifically targets an island tribe that hasn’t encountered civilization, have you overlooked a potential new revenue...