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Blog Posts / B2C E‑Commerce

13.02.2024

PIM vs PXM / What is Product Experience Management & Do You Still Need It?

E-Commerce

When it comes to across product content across multiple channels, product information management are fast becoming the go to tools. However, since tools are a means to an end, if you want to create a memorable brand and product experience, you should also consider the wider Product Experience Management approach. Understandable, it’s easy to get lost...

Banner illustrating summary of e-commerce trends 2023
12.12.2023

E-commerce Trends in 2023 / Summary

Artificial Intelligence

We are approaching the end of the year, and it is invariably a time for taking stock. Looking back, 2023 in retail presented unique challenges for companies, which had to confront dynamic changes in economic, social and technological conditions. Let’s find out how these developments have affected the e-commerce industry in Poland and how the landscape...

28.11.2023

E-commerce Trends 2024 / Developments in E-Commerce to Watch

E-Commerce

2024 will likely be another big year for e-commerce and retail companies. It might not be record growth, but online sales are still as vital as ever. Reports suggest around 62% of all retailers plan to continue investing in ecommerce technologies next year – compared to the 14.3% cutting back. So the obvious question is, what are they investing...

Cross-border e-commerce definition, benefits, challenges
14.11.2023

Cross-Border E-Commerce / How to Get Started

E-Commerce

The global e-commerce business has probably never been as global as it is today. A stable internet connection is the only passport we need to undertake a virtual journey to foreign markets. For customers, this brings great convenience and easy access to interesting offers while, for businesses of all sizes, it is an opportunity to reach customers on the...

19.09.2023

The D2C Challenge / Creating a Furniture E-Commerce Brand

E-Commerce

Furniture and e-commerce might feel like two contradictory terms – it still feels weird trying to add a wardrobe to a basket 😉 – but online shopping is becoming an increasingly vital part of the furniture industry. And that means we can esssentially split the sector into two groups: those that enable direct online shopping, and those that...

Content Commerce Blogpost Illustration
12.09.2023

Content Commerce / Unlocking Customer Acquisition

E-Commerce

Creating valuable and engaging content in the digital era has become a must-have for success. Every brand is guided by a set of values that customers can identify with. Content commerce is a strategy that combines content with a product or service in a way that encourages customers to make a purchase decision. Understanding Content Commerce Beauty brands...

04.07.2023

How Can You Gain New Customers in Times of Crisis?

E-Commerce

In times of recession, many entrepreneurs are asking themselves how to most effectively acquire new customers. What channels are worth using, what role price currently plays in the buying process and how to increase customer loyalty were discussed during the first day of the e-Commerce Challenge conference. In this article we present the most important...

27.06.2023

D2C: Direct to Success / Benefits and Challenges

E-Commerce

Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is...

20.06.2023

Composable Commerce, Headless Commerce or MACH? / Decomposing the Monolith

E-Commerce

Composable Commerce, Headless Commerce and MACH are the three terms that encapsulate the modern approach to building e-commerce systems. In this article, we explain the differences between these concepts and compare them with the idea of a monolith.  Monolithic Structure of the E-commerce System Let’s start from the last point: a short...

28.02.2023

Improving Consumer Trust in E‑Commerce 

E-Commerce

As the e-commerce sector continues to explode in scale and scope, customers are presented with more and more options. Price alone isn’t the only determinable factor here, as shoppers are looking for trust signals in their e-commerce stores.  Previously, we explored the growing need for greater price transparency in e-commerce, particularly in regards...

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