Blog Posts / B2C E‑Commerce

24.08.2022

Q-Commerce / Are Delivery Times The New Decision-Maker?

E-Commerce

A few years ago, the very ideal of a 30-minute delivery would make most e-commerce stores balk. On the other side of the pandemic, however, consumer demand has changed – and so too has businessses ability to cater to it. Customers have always wanted to buy better, cheaper – and now – faster. So, how did we go from...

05.07.2022

Experience-Driven Commerce via Personalization / An Introduction

E-Commerce

Experience is everything these days. At least it might seem so between hyperpersonalization, customer experience and a hundred other buzzwords ending in experience (more on that later 😉 )   Specifically in e-commerce & retail, this is an increasingly obvious direction, so we have one encompassing term: experience-driven commerce. Well, one...

28.06.2022

E-Commerce Price Transparency / Looming Threat or Big Opportunity?  

E-Commerce

The internet has always been a bit of a pendulum for e-commerce stores. On one hand, stores can reach a wider audience than a physical outlet but, on the other hand, so can all their competitors.  Typically, companies try to swing the pendulum in their favour through tried and tested means: good marketing, good promotions. But what if the...

12.10.2021

A Single Source of Truth / A Key Way To Eliminate Technical Debt

E-Commerce

Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...

05.10.2021

Personalization in E-Commerce / The Basics

E-Commerce

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

28.09.2021

Black Friday / A Practical Checklist for E-Commerce Owners

E-Commerce

Everyone gets stressed on Black Friday but, between us, shoppers are the ones that have it easy 😉 Behind the scenes, entire IT, marketing and customer support teams need to prepare a solid strategy. And that’s not even mentioning warehouse, logistics or the subsequent challenge of order fulfilment… Black Friday (and Cyber Monday) are some of the...

07.09.2021

Digital Accessibility & Usability / Adapting to the Customer

E-Commerce

In our previous post, we discussed the challenges of making websites more accessible for people with vision impairments and (spoiler) how to solve them. This time, we want to expand on the concept of usability as a whole, to show how businesses can better make their products and services accessible for all. This time, we want to talk about:...

31.08.2021

Digital Accessibility & Usability / A Visual Overhaul

E-Commerce

Nearly every industry these days has an online element – in some cases, it’s the predominant channel. And that’s great – if you don’t have any accessibility requirements.  But as more and more of the world moves online, we need to consider the wider needs that different people may...

24.08.2021

E-Commerce Data / 13 Vital Statistics to Track

E-Commerce

How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what...

17.08.2021

E-Commerce Optimization / Product Page Best Practices

E-Commerce

We previously discussed the wider concept of customer experience, but let’s focus on one of the most critical steps: product page conversion. After all – this is the make-or-break moment. Do users convert into customers or not? Users on such pages have found what they want – optimizing product pages will ensure they’re more likely to follow through...

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