Omnichannel

In the past year or two, recommerce has grown immensely in popularity. With difficult economic situations, consumers are looking to resell and buy existing goods in order to save money. This in turn impacts direct sales, further encouraging existing retailers to enter the recommerce market. In this article, we want to explore the essentials of all things...

E-Commerce

When it comes to across product content across multiple channels, product information management are fast becoming the go to tools. However, since tools are a means to an end, if you want to create a memorable brand and product experience, you should also consider the wider Product Experience Management approach. Understandable, it’s easy to get lost...

Artificial Intelligence

We are approaching the end of the year, and it is invariably a time for taking stock. Looking back, 2023 in retail presented unique challenges for companies, which had to confront dynamic changes in economic, social and technological conditions. Let’s find out how these developments have affected the e-commerce industry in Poland and how the landscape...

E-Commerce

2024 will likely be another big year for e-commerce and retail companies. It might not be record growth, but online sales are still as vital as ever. Reports suggest around 62% of all retailers plan to continue investing in ecommerce technologies next year – compared to the 14.3% cutting back. So the obvious question is, what are they investing...

E-Commerce

The global e-commerce business has probably never been as global as it is today. A stable internet connection is the only passport we need to undertake a virtual journey to foreign markets. For customers, this brings great convenience and easy access to interesting offers while, for businesses of all sizes, it is an opportunity to reach customers on the...

E-Commerce

Furniture and e-commerce might feel like two contradictory terms – it still feels weird trying to add a wardrobe to a basket 😉 – but online shopping is becoming an increasingly vital part of the furniture industry. And that means we can esssentially split the sector into two groups: those that enable direct online shopping, and those that...

E-Commerce

Creating valuable and engaging content in the digital era has become a must-have for success. Every brand is guided by a set of values that customers can identify with. Content commerce is a strategy that combines content with a product or service in a way that encourages customers to make a purchase decision. Understanding Content Commerce Beauty brands...

E-Commerce

In times of recession, many entrepreneurs are asking themselves how to most effectively acquire new customers. What channels are worth using, what role price currently plays in the buying process and how to increase customer loyalty were discussed during the first day of the e-Commerce Challenge conference. In this article we present the most important...

E-Commerce

Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is...

E-Commerce

Composable Commerce, Headless Commerce and MACH are the three terms that encapsulate the modern approach to building e-commerce systems. In this article, we explain the differences between these concepts and compare them with the idea of a monolith.  Monolithic Structure of the E-commerce System Let’s start from the last point: a short...