Blog Posts / B2B E‑Commerce

E-commerce Trends 2024 / Developments in E-Commerce to Watch
2024 will likely be another big year for e-commerce and retail companies. It might not be record growth, but online sales are still as vital as ever. Reports suggest around 62% of all retailers plan to continue investing in ecommerce technologies next year – compared to the 14.3% cutting back. So the obvious question is, what are they investing...

Cross-Border E-Commerce / How to Get Started
The global e-commerce business has probably never been as global as it is today. A stable internet connection is the only passport we need to undertake a virtual journey to foreign markets. For customers, this brings great convenience and easy access to interesting offers while, for businesses of all sizes, it is an opportunity to reach customers on the...

Digital Transformation in the Building Materials Industry
The construction industry has not escaped the digital revolution. On one hand, we have the pressures of EU legislation and, on the other, the enormous opportunities that such new technologies bring. What innovations can become a critical success in this sector? Let’s check out the most important building materials industry digitalization trends! The...

How Are Marketplace Platforms Changing Traditional B2B Trade?
Digital technologies such as the Internet of Things (IoT), artificial intelligence (AI) and solutions based on data analytics have greatly accelerated the transformation of B2B commerce. They have enabled more sophisticated and efficient operations in a sector that traditionally relied on business-to-business relationships, multiple intermediaries and often...

How Can You Gain New Customers in Times of Crisis?
In times of recession, many entrepreneurs are asking themselves how to most effectively acquire new customers. What channels are worth using, what role price currently plays in the buying process and how to increase customer loyalty were discussed during the first day of the e-Commerce Challenge conference. In this article we present the most important...

D2C: Direct to Success / Benefits and Challenges
Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is...

Composable Commerce, Headless Commerce or MACH? / Decomposing the Monolith
Composable Commerce, Headless Commerce and MACH are the three terms that encapsulate the modern approach to building e-commerce systems. In this article, we explain the differences between these concepts and compare them with the idea of a monolith. Monolithic Structure of the E-commerce System Let’s start from the last point: a short...

E-commerce for Construction / Does It Make Any Sense?
When you think about e-commerce, perhaps, typically B2C market sectors come to your mind. But the truth is, with the generational shift happening right now, ubiquitous digitization, omnichannel approach, as well as the need to look for new sales channels, B2B moves to online trade, and the construction industry is no exception. Earlier this year, Wunderman...

Unique Trends in B2B E‑commerce
The purchasing behaviors of B2B customers have been gravitating towards the digital model for years, with increasingly blurred lines between customers private buying behaviour and what they expect from the business sector. After all, we’re all consumers. Glued to our laptops and phones, we can get almost anything done with just a few clicks. Online...

How to Use AI in Business / A Practical Guide
Over the past few months, the number of AI-based tools and systems has exploded. More and more people are talking about using AI in business. However, the common narrative suggests that artificial intelligence technology is some kind of magic that solves all problems on its own, or a way to generate cool pictures. Managers and business owners have a...


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