20.07.2018

WITTCHEN Awarded Second Place in the “Koszyk Roku 2018” Survey

Unity Group has been working with the WITTCHEN brand on improving User Experience for more than four years. WITTCHEN is among the winners in a report published by Twisto and EDISONDA, which presents a detailed survey of Poland’s 100 largest online stores. The achievements of our customers are a measure of our expertise, so we are proud to have contributed to WITTCHEN’s success.


Unity Group’s business relationship with WITTCHEN

At the end of February / beginning of March 2018, in collaboration with Ideacto, we redesigned WITTCHEN’s online store, significantly optimizing the website in terms of Responsive Web Design and graphic templates.

The implementation of the new version of the online store improved its usability, which was confirmed by the second place awarded to WITTCHEN in the “Basket of the Year” survey. Thanks to the solutions introduced by Unity Group, the performance of the store’s app has improved, including website loading time and optimized display on mobile devices and computers.

Report design and analysis process

The report consists of two parts. Its main element is an analysis of the purchasing process in online stores and an identification of the key mechanisms required during online store creation. Twisto’s team has analyzed more than 100 parameters of each of the 100 selected online stores.

The second part of the study focuses on the emotions of online buyers in individual stores. Based on 250 tests conducted among 50 consumers, EDISONDA has compiled a list of factors affecting the attractiveness of an online store.

Summary of results

The results of the survey show that the graphic design of the WITTCHEN website was indicated most often by respondents as their favorite one. The store achieved high scores for the transparency of the buying process and order handling. The functionality and intuitiveness of forms in the store received positive feedback. WITTCHEN was also appreciated for clear communication of its terms of sale.

Unity Group customers are often leaders in nationwide rankings of online stores (take a look at this news for example). We are glad that our solutions contribute to the success of our customers and help them build a competitive advantage in the e-commerce market.

Read More
/ Recent News

27.10.2023

Unity Group at E-commerce Expo 2023 

The E-commerce Fair (Targi e-Handlu) is the largest event related to the e-commerce sector in Central Europe. This year’s 24th edition of the event will take place on October 27, 2023 from 10:00 to 17:00 at the EXPO XXI building at 12/14 Prądzyńskiego Street in Warsaw, Poland.    More than 100 exhibitors will be present, among which we – Unity…

24.10.2023

RetailTec Congress 2023 Summary 

Another edition of RetailTec Congress, an event that sets strategic directions for the retail sector in Poland, is behind us. This year’s 5th edition took place on 23.10.2023 at the Sofitel Warsaw Victoria Hotel in Warsaw and attracted more than 400 participants, among whom were the biggest experts in the retail industry. The congress also featured Unity Group, which is…

09.10.2023

School of Digital Economy Locally: Unity Group on B2B E-commerce 

The School of Digital Economy (SGC) is an educational project of the Chamber of Electronic Economy, which aims to develop the professional competences of representatives of the e-commerce industry. The project is aimed at people at different stages of their careers, including elementary school children.   One of the most recent editions took place on October 05, 2023, at Unity…

We’re ready.
Are You?

Our solutions make the headlines. Get in touch and let's start the next story together.

Contact us

<challenges.accepted>