16.01.2018

RTV Euro AGD and OleOle.pl Among Top Houseware Stores

Nationwide e-commerce rankings continue to be topped by online stores that have been implemented, supported and served by Unity Group. According to a study of the consumer electronics and home appliances  conducted by Gemius/PBI the results of which were processed by Wirtulanemedia.pl, the RTV Euro AGD chain with its Euro.com.pl online store is the most popular among customers, with OleOle.pl also ranking high.


According to Wirtualnemedia.pl, in November last year alone, Euro.com.pl had 6.01 million real users, or 21.71% of all Polish internet users. They delivered 71.38 million page views, with an average session duration of 12 minutes and 24 seconds (study by Gemius/PBI). The store fared best among all those surveyed, also during the summer season, recording 4 million users and 37.35 million page views in July.

On an annual basis, the reach of Euro.com.pl (RTV Euro AGD online store) improved from 18.27% to 21.71%, up by 18.8%, with an increase in the number of views by 13.37 million (23%) and an improved session durations by as much as 69 seconds (up by 10.5%).

Studies have shown that Euro.com.pl is also a leader in the mobile channel – with 2.48 million users, 29.86 million views and 8 minutes and 54 seconds on average spent by visitors (November 2017).

OleOle.pl,  the most popular purely online store (only pickup points are brick-and-mortar) came fourth. In November 2017, the service was visited by 2.59 million internet users, who made 17.22 million views of the site and spent on it an average of 6 minutes and 46 seconds. According to the store, last year’s Black Friday hit an all-time record. As compared to the previous year, conversion rates soared by 78% and the number of users went up by more than 13%. During the day’s peak times, the number of orders per hour was 700!

We congratulate our customers on their successes! We are extremely proud that, for many years we have been contributing to the growth of Poland’s most popular online stores and, most importantly, that even with the increased pre-holiday traffic, our solutions remain robust and enable trouble-free serving of millions of users as well as processing of several hundreds of transactions.

Read More
/ Recent News

06.07.2022

Commerce transformation in the era of rapid change: Commerce Transformation Days coming in September 2022 

Commerce Transformation Days (CTD) is an international conference fully dedicated to digital commerce transformation. On September 22 and 23, 2022, the 7th edition of this annual event, previously known as the E-commerce Directors Congress, will take place at the Concordia Design business center in Wrocław. After two years of restricted event activity, the conference organized by Unity Group returns with…

16.05.2022

1/3 of refugees from Ukraine want to stay in Poland

The input from business has been invaluable. - It is now clear that we still have months, if not years, of this emergency ahead of us. Therefore we have to start helping in a different way. Now is the time for long-term systemic actions - emphasises Grzegorz Rudno-Rudziński, managing partner of Unity Group

06.05.2022

Online stores to end fraudulent promotions

Regardless of the effective date, the changes will be quickly noticeable. - Large e-commerce platforms use advanced pricing solutions and personalized promotions also on the basis of identified customer preferences and in this case, they will have to inform about the use of such mechanism - says Sebastian Błaszkiewicz, Sales Director at Unity Group.

We’re ready.
Are You?

Our solutions make the headlines. Get in touch and let's start the next story together.

Contact us

<challenges.accepted>