Nationwide e-commerce rankings continue to be topped by online stores that have been implemented, supported and served by Unity Group. According to a study of the consumer electronics and home appliances conducted by Gemius/PBI the results of which were processed by Wirtulanemedia.pl, the RTV Euro AGD chain with its Euro.com.pl online store is the most popular among customers, with OleOle.pl also ranking high.
According to Wirtualnemedia.pl, in November last year alone, Euro.com.pl had 6.01 million real users, or 21.71% of all Polish internet users. They delivered 71.38 million page views, with an average session duration of 12 minutes and 24 seconds (study by Gemius/PBI). The store fared best among all those surveyed, also during the summer season, recording 4 million users and 37.35 million page views in July.
On an annual basis, the reach of Euro.com.pl (RTV Euro AGD online store) improved from 18.27% to 21.71%, up by 18.8%, with an increase in the number of views by 13.37 million (23%) and an improved session durations by as much as 69 seconds (up by 10.5%).
Studies have shown that Euro.com.pl is also a leader in the mobile channel – with 2.48 million users, 29.86 million views and 8 minutes and 54 seconds on average spent by visitors (November 2017).
OleOle.pl, the most popular purely online store (only pickup points are brick-and-mortar) came fourth. In November 2017, the service was visited by 2.59 million internet users, who made 17.22 million views of the site and spent on it an average of 6 minutes and 46 seconds. According to the store, last year’s Black Friday hit an all-time record. As compared to the previous year, conversion rates soared by 78% and the number of users went up by more than 13%. During the day’s peak times, the number of orders per hour was 700!
We congratulate our customers on their successes! We are extremely proud that, for many years we have been contributing to the growth of Poland’s most popular online stores and, most importantly, that even with the increased pre-holiday traffic, our solutions remain robust and enable trouble-free serving of millions of users as well as processing of several hundreds of transactions.