Solution: Product Information Management (PIM) Industry: Construction Core sector: Wholesale Manufacturing

Easy Product Information Management and Preparation

Configuration of workflow processes
Standardized process for completing product data
On-demand generation of selected document types

The Challenge

Selena Group is a global manufacturer and distributor of construction chemicals and one of the four largest manufacturers of construction foams in the world. The Selena Group offers foams, sealants, adhesives, waterproofing products, insulation systems, fixings and complementary products. It comprises of 35 companies in 17 countries. Production plants are located in Poland, Brazil, South Korea, China, Romania, Turkey, Spain and Kazakhstan, while products are sold to 100 countries around the world.

Selena's products are appreciated by partners and customers for their premium quality, and the portfolio includes top brands such as Tytan Professional, Quilosa, Artelit and COOL-R. Since April 2008, the shares of the Group’s holding company – Selena FM – have been listed on the Warsaw Stock Exchange.

  • Because of this growing range of products, operations and markets, Selena approached Unity Group with a need to cohesively bring everything together. They required a system that enabled them to collect and manage product data from one place.
  • This meant eliminating multiple entries of the same product data into different systems and documents.
  • The high standard of content for the customer must still always be ensured.
  • Retain high quality product data through the removal of problems caused by the increasing complexity of said products.
  • Any new system must support the process of introducing the offer to new markets.
  • Selena’s highly complex product offer (large number of categories, attributes, links between products, multilingualism) also needed to be supported.
Krystian Stawiński
Group Innovation Manager
Selena Group

"Thanks to the implementation of PIM, we have a highly developed tool with a high level of flexibility and configurability – with native functions on the one hand and highly personalized features on the other. The solution significantly organizes and broadly makes the data available, which is consolidated, standardized and properly aggregated, to other platforms and product information recipients within the Selena Group"

The Solution

  • We started with USM workshops, to determine the needs of the client. Next, we prepared a map story and defined priorities using the MoSCoW method.
  • We implemented a Product Information Management system (PIM) based on Pimcore technology.
  • We helped to simplify business processes, which originally required Selena to work in several applications.
  • We also integrated with the LIMS system: the workflow for creating new products in Pimcore is now based on information from LIMS.
  • We enabled the automatic creation of new products in Pimcore, based on data previously created in ERP and LIMS, thanks to integrated systems.
  • We have migrated the resources associated with the products along with the creation of relations in the Pimcore system (graphics, photos, videos, files, etc.).

The Result

Configuration of workflow processes
Control and reporting mechanisms provide full insights into product databases.
Standardized process for completing product data
Ensures complete high-quality product data across all channels.
Workload optimized
Automated exporting & importing replaces manual editing.
On-demand document generation
Web & print-ready documents available as PDFs without additional software.
ERP & LIMS Exchanges Automated
No need to fill in the same product descriptions in different systems.
Optimized translation process
Language versions for descriptive attributes ensure consistency.
Krystian Stawiński
Group Innovation Manager
Selena Group

"The Unity Group team operates according to modern project management principles and adapts them according to the needs. We cooperate on a partnership basis, thanks to which we keep the teamwork spirit and solve challenges that arise from week to week. We work openly and treat each other according to the WIN-WIN principle"

The Technologies
/ Behind Solutions

We Can Help You
As Well

This is just one example of the expertise we can bring to your company. Every project is different - so is every answer. Get in touch and let's work on something new, together!