Solution: B2B E‑Commerce Industry: Wholesale Core sector: Wholesale

An Online B2B Transaction Channel for Multiple Customer Groups

A New Channel to Reach Customers
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Proposition Tailored to Customer Segmentation
<offering.customized>
Different Options of Payment
<transactions.enabled>

The Challenge

Bakalland is Poland’s leading producer and seller of dried fruits and nuts. Founded in 1991, the company has since continued developing and expanding its range of products. One example of this process was adding Delecta S.A. to the Bakalland group in 2015.
The client approached Unity Group as they needed to create a B2B platform to automate their sales and logistics processes.

  • Bakalland needed a platform for its business clients such as advertising agencies, schools, offices, sports facilities owners, shops, restaurants, hotels and vending companies.
  • The fragmented customer segmentation presented a challenge. It was necessary to add the possibility of adjusting the product range and prices to individual groups of clients after logging into the user account, based on information from the ERP system.
  • Another aim was to create a scalable system that could be further developed in the future.
Maciej Bilski
B2B E-commerce Manager
Bakalland

"Full automation of the sales process is a solution that saves a ton of time and trouble. On top of that, it significantly speeds up the order fulfillment process. Customers sometimes can’t believe that a B2B order can be processed the next day."

The Solution

  • A B2B sales platform with all the requisite features was put in place using Magento Open Source technology.
  • The platform was integrated with ERP (SAP) using the Microsoft Biztalk bus and with an external Raben logistics system.
  • Clients are divided into groups to which individual price lists are assigned from the account level.
  • The system also enables the presentation of products tailored to the needs of specific customer segments.
  • It can also be used for the presentation and sale of products of various weights and with a number of different packaging options.
  • The integration with the Raben system made it possible to streamline and automate the logistic processes and the product shipment handling.
  • It is possible to fully control stock levels and to fulfill orders dividing them into a number of shipments according to product availability - immediately and on request.
  • In line with the customer's needs, the platform supports prepayments and trade credit depending on the model adopted for individual clients.
  • The payment process involving proforma invoices has been streamlined – clients can download invoices from the ERP system.

The Result

A New Channel to Reach Customers
Fast registration and efficient service of new customers, even in areas that are difficult to reach for sellers.
<customers.reached>
Proposition Tailored to Customer Segmentation
Presenting a product range and price lists tailored to individual customer groups.
<offering.customized>
Different Options of Payment
Transaction payments in the form of prepayment and trade credit, adapted to B2B customers.
<transactions.enabled>
Sales and Logistics Automation
Easy and efficient shipments owing to the integration with the systems of the client and their partners.
<systems.connected>
Intuitive Access From Any Device
A responsive platform enabling convenient processing of transactions at any place and time.
<enhanced.convenience>
Future-proof System
The platform is fully scalable, enabling its further development.
<scalability.ensured>
Maciej Bilski
B2B E-commerce Manager
Bakalland

"We are very satisfied with the professional service and transparency of the project’s progress. The team presented perfectly tailored solutions and professionally approached the testing and implementation. The e-commerce department is steadily becoming a bigger and bigger part of the business of the whole organization. Proper IT solutions are the foundation to enable stable growth."

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