Unity Group on the Digitization of Trade During the Meble Polska Trade Fair

Poland’s furniture industry is one of the fastest growing in terms of production in the European Union. The topic of optimizing the various sales channels in this industry, both online and offline, is gaining particular importance in view of current market conditions.

Unity Group has been supporting the furniture sector with digitization and omnichannel sales development for years. Thanks to our cooperation with key representatives of the industry, we keep a close eye on emerging trends and challenges.

We invite you to the conference part of the Meble Polska fair this Tuesday (21.02). During the event, specialists from Unity Group and ONe will talk about trends in business development and solutions to support both sales and the digitization of companies in the furniture industry.


Date: Tuesday, 21.02, Location: East Hall – Green Room

12:00 -12:45 / Trends in Digitization for the Furniture Industry – Inspiration for Challenging Times

The year 2023 is a good time to organize certain areas and processes, plan support activities, and develop sales through e-commerce. To help you prepare for future growth, take advantage of upcoming opportunities and anticipate challenges, we present a discussion of the most popular sales development trends in the furniture industry that you should consider when creating or redefining your strategy.

We’ll talk about distribution models including omnichannel, direct-to-consumer (D2C) or selling through a marketplace. We will also pay attention to building a consistent customer experience, appropriate product presentation and the importance of personalization. We will also discuss sales support activities, such as content commerce. Join us for a lecture full of inspiration!

Speaker: Katarzyna Manios – Senior Business Consultant, Unity Group and Sebastian Blaszkiewicz – Head of Sales Excellence, Unity Group

14:15 – 14:35 / Product Content Management – a Crucial Element of Scaling a Business

In recent months, selling through digital channels has also become an important topic in the furniture industry. Entering the online world with the presentation and sale of products provides opportunities to quickly reach and conquer foreign markets, whether through marketplace platforms or dedicated e-commerce channels. Comprehensive, attractive and timely product information plays a key role in this process.

During the presentation, we will answer the following questions:

  • How can you prepare a data model and adapt it to the requirements of different markets and channels?
  • How can you effectively manage the internal process and the teams involved in the product content creation process?
  • Which content management systems should you use in order to succeed, shortening your time-to-market, and achieving a better quality and consistency of product presentation?

Join us for a presentation on the opportunities offered by product information management through PIM (Product Information Management) class systems.

Speaker: Katarzyna Manios – Senior Business Consultant, Unity Group

14:40 – 15:00 / Digitalization of Relationships and Business Processes – from Producer to Consumer

Can technology support the development of business relationships? How can you improve business processes between the manufacturer – distributor, distributor – customer and manufacturer – consumer relationships? How can you ensure an increase in satisfaction across the different types of B2B and B2C customers, thanks to digitalization and automation? Join us for a presentation during which we will answer the above questions.

Speaker: Marcin Duma, CMO, ONe

A detailed agenda of lectures for the following days of the fair is available here>>

Our speakers

Katarzyna Manios, Senior Business Consultant, Unity Group

An experienced manager and consultant, she specializes in creating effective business models for sales and manufacturing companies. Katarzyna helps build an effective digital sales strategy in a customer-centric model. At Unity Group, she carries out consulting projects on the implementation of digital sales strategy and D2C marketing and product content management.
Contact: katarzyna.manios@unitygroup.com, LinkedIn

Sebastian Błaszkiewicz, Head of Sales Excellence, Unity Group

The digital transformation and IT market has been part of his professional life for more than 15 years. As Head of Sales Excellence at Unity Group, he is responsible for sales, offer development and enhancing the company’s image.

He has supported various aspects of digital business transformation for brands such as Ceramika Tubądzin, Adamed, Getin Noble Bank, ING Securities, Multimedia Polska, Murapol, Provident Polska, Rovese, Royal Canin, SIG, Top Secret, Wittchen and Energa.
Contact: sebastian.blaszkiewicz@unitygroup.com, +48 513 015 780, LinkedIn

Marcin Duma, CMO, ONe

For 15 years he has been supporting the business development of clients from various industries – he is particularly interested in sales development in the digital world and marketing activities. He gained experience in, among others, the Neonet capital group, Ceneo, Kawasaki Poland and also as a consultant in the consulting company Allwins. Recently, he has been working mainly on the issue of trading platforms, integrating various distribution channels.

He is a fan of analyses that provide answers to nagging questions about further directions to develop and optimize companies.
Contact: m.duma@b2b.one, +48 512 291 475, LinkedIn

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