Today, even the smallest company has access to technologies that large corporations have. And they can use it reasonably cheaply. Technological experts define digitalization as a priority for SMEs. Sebastian Błaszkiewicz, Sales Director at Unity Group, points out that the pandemic has shifted the interest of entrepreneurs from enhancing traditional sales channels to building online channels and developing solutions supporting them. (content in Polish)
Transformers Report. SME Gone Digital
/ Recent News
Unity Group’s Commerce Transformation Report: Polish B2B Companies Need to Close the Gap
Despite the trends, the pace at which digital transformation of business, especially commerce, has progressed over the past few years has been rapid. The numbers gauging sales in the B2B channel were brought to light in the report "Polish B2B Market vs. the Digital Megatrend" (PL) by Unity Group. Experts from PFR, LPP SA, eRecruiter, Selena FM S.A and others were invited to comment on the data.
Unity Group Levels Up with APN Advanced Consulting Status!
"The promotion to Advanced level was possible thanks to the team's commitment to competence development and the successful implementation of cloud projects. This is a step on the way to becoming a key partner for the digital transformation of enterprises in our region" – – says Ryszard Łach, Business Unit Director responsible for cloud competence development at Unity Group.
Publio.pl is ready to face digital challenges after successful transformation
Publio.pl, Agora’s online bookstore that has been operating or 8 years, underwent a major digital transformation in 2020. Experts from Unity Group and Ideacto responsible for the improvements predicted the growing needs of users and technological challenges, including those resulting from exceptional traffic spikes in online channels triggered by pandemic-related restrictions.