10.09.2020

Retailing in the ‘New Normal’ Era: The Pandemic Radically Changed the Market and Forced Investment

The pandemic has accelerated the transformation of the retail sector and its switchover to digital. During an online session, Emarsys and Unity Group’s analysts presented insights from e-commerce data and consumer behavior observation. Retailers should focus on long-term investments in the digitalization of sales channels, including the development of omnichannel platforms. (content in English)

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/ Recent News

16.05.2022

1/3 of refugees from Ukraine want to stay in Poland

The input from business has been invaluable. - It is now clear that we still have months, if not years, of this emergency ahead of us. Therefore we have to start helping in a different way. Now is the time for long-term systemic actions - emphasises Grzegorz Rudno-Rudziński, managing partner of Unity Group

06.05.2022

Online stores to end fraudulent promotions

Regardless of the effective date, the changes will be quickly noticeable. - Large e-commerce platforms use advanced pricing solutions and personalized promotions also on the basis of identified customer preferences and in this case, they will have to inform about the use of such mechanism - says Sebastian Błaszkiewicz, Sales Director at Unity Group.

27.04.2022

GDP growth may be higher than estimated

It is worth following what is happening in the B2B segment of e-commerce. Many companies, e.g. in the construction industry, stock up on inventory (to fulfill current contracts, but also future ones). These companies are concerned over rising prices and inventory shortages. Here also (in B2B e-commerce), despite unfavorable economic factors, we observe sales increases and investments in the development of these sales channels. " - sales director at Unity Group Sebastian Blaszkiewicz

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