The pandemic stimulates digital change in the retail sector. The accelerated growth of e-commerce slowed down, but remains impressive. Following observation of customer behavior and e-commerce data, Emarsys together with Unity Group share advice with retailers. Long-term investments in digitalization of sales channels and development of omnichannel platforms proves to be the meaningful course of action. (content in English)
Retailing in the ‘New Normal’ Era: The Pandemic Forced Investment in Digitalization
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