10.09.2020

Retailing in the ‘New Normal’ Era: The Pandemic Forced Investment in Digitalization

The pandemic stimulates digital change in the retail sector. The accelerated growth of e-commerce slowed down, but remains impressive. Following observation of customer behavior and e-commerce data, Emarsys together with Unity Group share advice with retailers. Long-term investments in digitalization of sales channels and development of omnichannel platforms proves to be the meaningful course of action. (content in English)

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/ Recent News

16.05.2022

1/3 of refugees from Ukraine want to stay in Poland

The input from business has been invaluable. - It is now clear that we still have months, if not years, of this emergency ahead of us. Therefore we have to start helping in a different way. Now is the time for long-term systemic actions - emphasises Grzegorz Rudno-Rudziński, managing partner of Unity Group

06.05.2022

Online stores to end fraudulent promotions

Regardless of the effective date, the changes will be quickly noticeable. - Large e-commerce platforms use advanced pricing solutions and personalized promotions also on the basis of identified customer preferences and in this case, they will have to inform about the use of such mechanism - says Sebastian Błaszkiewicz, Sales Director at Unity Group.

27.04.2022

GDP growth may be higher than estimated

It is worth following what is happening in the B2B segment of e-commerce. Many companies, e.g. in the construction industry, stock up on inventory (to fulfill current contracts, but also future ones). These companies are concerned over rising prices and inventory shortages. Here also (in B2B e-commerce), despite unfavorable economic factors, we observe sales increases and investments in the development of these sales channels. " - sales director at Unity Group Sebastian Blaszkiewicz

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