According to a survey on Polish B2B market from Unity Group, more than half of B2B companies do not have a digital transformation strategy. The research report shows that 82% of Polish B2B already sells online, but e-commerce brings less than 10% of turnover to 79% of these businesses. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, describes the key elements of commerce transformation. (content in Polish)
Polish Companies Sell Online. Yet a Lot Needs to Be Done
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