According to a survey on Polish B2B market from Unity Group, more than half of B2B companies do not have a digital transformation strategy. The research report shows that 82% of Polish B2B already sells online, but e-commerce brings less than 10% of turnover to 79% of these businesses. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, describes the key elements of commerce transformation. (content in Polish)
01.04.2021
Polish Companies Sell Online. Yet a Lot Needs to Be Done
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11.09.2023
Competitiveness of Polish furniture through the eyes of Unity Group at the VIII Furniture Congress
On September 13, Poznań will become the Polish capital of the furniture industry. This is due to the National Furniture Congress – an annual event organized by the Polish Chamber of Commerce of Furniture Manufacturers during the DREMA international trade fair in Poznan. This year’s, already the 8th edition of the Congress, will be held under the slogan “Polish…
20.04.2023
UNITY4UKRAINE/The Prospect of Rebuilding Ukraine
The destruction wrought by the Russian invaders in Ukraine is immense ‒ 2 million square metres of residential floorspace alone has been destroyed. The total infrastructure damage to date is at more than USD 137.8 billion and counting. The international community will have to step in to help rebuild the country from the ravages of war and its assistance must…
16.02.2023
Unity Group on the Digitization of Trade During the Meble Polska Trade Fair
Poland’s furniture industry is one of the fastest growing in terms of production in the European Union. The topic of optimizing the various sales channels in this industry, both online and offline, is gaining particular importance in view of current market conditions. Unity Group has been supporting the furniture sector with digitization and omnichannel sales development for years. Thanks to…
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