01.04.2021

Polish Companies Sell Online. Yet a Lot Needs to Be Done

Online shopping, scatered office equpment and a miniature shopping cart

According to a survey on Polish B2B market from Unity Group, more than half of B2B companies do not have a digital transformation strategy. The research report shows that 82% of Polish B2B already sells online, but e-commerce brings less than 10% of turnover to 79% of these businesses. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, describes the key elements of commerce transformation. (content in Polish)

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06.07.2022

Commerce transformation in the era of rapid change: Commerce Transformation Days coming in September 2022 

Commerce Transformation Days (CTD) is an international conference fully dedicated to digital commerce transformation. On September 22 and 23, 2022, the 7th edition of this annual event, previously known as the E-commerce Directors Congress, will take place at the Concordia Design business center in Wrocław. After two years of restricted event activity, the conference organized by Unity Group returns with…

16.05.2022

1/3 of refugees from Ukraine want to stay in Poland

The input from business has been invaluable. - It is now clear that we still have months, if not years, of this emergency ahead of us. Therefore we have to start helping in a different way. Now is the time for long-term systemic actions - emphasises Grzegorz Rudno-Rudziński, managing partner of Unity Group

06.05.2022

Online stores to end fraudulent promotions

Regardless of the effective date, the changes will be quickly noticeable. - Large e-commerce platforms use advanced pricing solutions and personalized promotions also on the basis of identified customer preferences and in this case, they will have to inform about the use of such mechanism - says Sebastian Błaszkiewicz, Sales Director at Unity Group.

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