According to a survey on Polish B2B market from Unity Group, more than half of B2B companies do not have a digital transformation strategy. The research report shows that 82% of Polish B2B already sells online, but e-commerce brings less than 10% of turnover to 79% of these businesses. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, describes the key elements of commerce transformation. (content in Polish)
01.04.2021
Polish Companies Sell Online. Yet a Lot Needs to Be Done
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16.02.2023
Unity Group on the Digitization of Trade During the Meble Polska Trade Fair
Poland’s furniture industry is one of the fastest growing in terms of production in the European Union. The topic of optimizing the various sales channels in this industry, both online and offline, is gaining particular importance in view of current market conditions. Unity Group has been supporting the furniture sector with digitization and omnichannel sales development for years. Thanks to…
06.10.2022
Artificial Intelligence needs to be fed with data
Our Digital Transformation Strategist, Maciej Pondel, was interviewed on the wide range of AI technology available and how businesses can best navigate the growing – and increasingly diverse – market.
06.07.2022
Commerce transformation in the era of rapid change: Commerce Transformation Days coming in September 2022
Commerce Transformation Days (CTD) is an international conference fully dedicated to digital commerce transformation. On September 22 and 23, 2022, the 7th edition of this annual event, previously known as the E-commerce Directors Congress, will take place at the Concordia Design business center in Wrocław. After two years of restricted event activity, the conference organized by Unity Group returns with…
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