Digitalization of the retail sector is advancing at a record pace. Experts from Emarsys and Unity Group examined e-commerce sales data and consumer behaviors. During the latest webinar, the companies shared insights with retail business owners. The industry should take the direction focused on long-term investments in the areas such as digitalization of sales channels and creation of omnichannel platforms. (content in German)
Pandemic Has Changed Commerce. The ‘New Normal’ Became Digital for Retailers
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