In the first quarter of 2020, the e-commerce sector recorded a significant rise in revenue as a result of the lockdown. Although this market will continue to develop, it is possible that customers will return to physical stores. Unity Group forecasts that in 2020, Polish e-commerce will reach a value in the range of 100-120 billion PLN, and its annual dynamics in the coming years will exceed 20 percent. (content in Polish)
Online Purchases Helped Companies. E-Commerce Became the Lifebelt.
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1/3 of refugees from Ukraine want to stay in Poland
The input from business has been invaluable. - It is now clear that we still have months, if not years, of this emergency ahead of us. Therefore we have to start helping in a different way. Now is the time for long-term systemic actions - emphasises Grzegorz Rudno-Rudziński, managing partner of Unity Group
Online stores to end fraudulent promotions
Regardless of the effective date, the changes will be quickly noticeable. - Large e-commerce platforms use advanced pricing solutions and personalized promotions also on the basis of identified customer preferences and in this case, they will have to inform about the use of such mechanism - says Sebastian Błaszkiewicz, Sales Director at Unity Group.
GDP growth may be higher than estimated
It is worth following what is happening in the B2B segment of e-commerce. Many companies, e.g. in the construction industry, stock up on inventory (to fulfill current contracts, but also future ones). These companies are concerned over rising prices and inventory shortages. Here also (in B2B e-commerce), despite unfavorable economic factors, we observe sales increases and investments in the development of these sales channels. " - sales director at Unity Group Sebastian Blaszkiewicz