The pandemic increases digital transformation efforts in the retail industry and boosts online commerce. Experts from Emarsys and Unity Group took a closer look at e-commerce data and consumer behaviors to share advice with retailers during an online event. Business owners should focus on long-term investments in digitalization of sales channels as well as on creating omnichannel platforms. (content in German)
‘New Normal’ Hit Retail Market Forcing Investment in Digitalization
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1/3 of refugees from Ukraine want to stay in Poland
The input from business has been invaluable. - It is now clear that we still have months, if not years, of this emergency ahead of us. Therefore we have to start helping in a different way. Now is the time for long-term systemic actions - emphasises Grzegorz Rudno-Rudziński, managing partner of Unity Group


Online stores to end fraudulent promotions
Regardless of the effective date, the changes will be quickly noticeable. - Large e-commerce platforms use advanced pricing solutions and personalized promotions also on the basis of identified customer preferences and in this case, they will have to inform about the use of such mechanism - says Sebastian Błaszkiewicz, Sales Director at Unity Group.


GDP growth may be higher than estimated
It is worth following what is happening in the B2B segment of e-commerce. Many companies, e.g. in the construction industry, stock up on inventory (to fulfill current contracts, but also future ones). These companies are concerned over rising prices and inventory shortages. Here also (in B2B e-commerce), despite unfavorable economic factors, we observe sales increases and investments in the development of these sales channels. " - sales director at Unity Group Sebastian Blaszkiewicz



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