The pandemic is putting digital transformation first. Experts from Emarsys and Unity Group analyzed market trends and left retailers clear recommendations during the latest online event. Above all, the industry should focus on long-term investments in digitalization of sales channels and development of omnichannel platforms. (content in German)
10.09.2020
‘New Normal’ and Changes in the Retail Market Created the Need for Investments
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/ Recent News
09.02.2021
Unity Group’s Commerce Transformation Report: Polish B2B Companies Need to Close the Gap
Despite the trends, the pace at which digital transformation of business, especially commerce, has progressed over the past few years has been rapid. The numbers gauging sales in the B2B channel were brought to light in the report "Polish B2B Market vs. the Digital Megatrend" (PL) by Unity Group. Experts from PFR, LPP SA, eRecruiter, Selena FM S.A and others were invited to comment on the data.
21.01.2021
Unity Group Levels Up with APN Advanced Consulting Status!
"The promotion to Advanced level was possible thanks to the team's commitment to competence development and the successful implementation of cloud projects. This is a step on the way to becoming a key partner for the digital transformation of enterprises in our region" – – says Ryszard Łach, Business Unit Director responsible for cloud competence development at Unity Group.
23.12.2020
Publio.pl is ready to face digital challenges after successful transformation
Publio.pl, Agora’s online bookstore that has been operating or 8 years, underwent a major digital transformation in 2020. Experts from Unity Group and Ideacto responsible for the improvements predicted the growing needs of users and technological challenges, including those resulting from exceptional traffic spikes in online channels triggered by pandemic-related restrictions.
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