The Singles’ Day was created artificially only for consumers to spend more. It brought more than 38 billion dollars spent a year ago. According to Grzegorz Rudno-Rudziński, Unity Group’s managing partner, overall, November will be a period of discounts. In his opinion, it is also an opportunity for IT development as e-shops devote more attention to modifying systems and adapting to increased loads. (content in Polish)
It’s “Singles’ Day” – Polish Shopping Frenzy in Chinese Online Stores
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