Consumer behavior has changed radically under the influence of pandemics. Retailers have been forced into adapting to new needs. Those who have given customers an opportunity for safe shopping stand firm. Unity Group forecasts spectacular growth of the e-commerce sector as innovation is booming. (content in Polish)
How COVID-19 Is Changing Commerce?
/ Recent News
1/3 of refugees from Ukraine want to stay in Poland
The input from business has been invaluable. - It is now clear that we still have months, if not years, of this emergency ahead of us. Therefore we have to start helping in a different way. Now is the time for long-term systemic actions - emphasises Grzegorz Rudno-Rudziński, managing partner of Unity Group
Online stores to end fraudulent promotions
Regardless of the effective date, the changes will be quickly noticeable. - Large e-commerce platforms use advanced pricing solutions and personalized promotions also on the basis of identified customer preferences and in this case, they will have to inform about the use of such mechanism - says Sebastian Błaszkiewicz, Sales Director at Unity Group.
GDP growth may be higher than estimated
It is worth following what is happening in the B2B segment of e-commerce. Many companies, e.g. in the construction industry, stock up on inventory (to fulfill current contracts, but also future ones). These companies are concerned over rising prices and inventory shortages. Here also (in B2B e-commerce), despite unfavorable economic factors, we observe sales increases and investments in the development of these sales channels. " - sales director at Unity Group Sebastian Blaszkiewicz