Gathering many sellers in one place is a proven way to success. Marketplaces already account for half of the Polish online retail industry, and opportunities are still emerging. The share of such platforms in purchases is estimated as close to 50 percent, and among all e-shops it reaches about 40 percent. Sebastian Błaszkiewicz, Sales Director at Unity Group, evaluates the advantages of this commerce model. (content in Polish)
E-Platforms Are Beating Out Shops
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