Onninen is a Finnish company and one of the world leaders among the suppliers of technical materials. It has been operating continuously since 1913. The organization offers integrated material services for installers, retailers, industry and public institutions in the fields of electrical engineering, plumbing, heating, ventilation and air conditioning. Its range includes more than 200,000 products.
Unity Group was entrusted with the task of replacing the technology on which the Onninen online store for retail customers was based, as well as its connection with the B2B platform.
- Store migration from traditional content management system to a modern, ready-made Headless CMS adapted to Onninen's needs
- Implementation of the solution together with the client's employees
- The company has both B2B and B2C sales channels and new system should lay the foundations for a singular platform
- The project started with technological consulting, defining the concept of architecture based on Headless CMS and a list of recommended technologies
- The new platform is based on a modern content management system - DatoCMS - which enables the creation and distribution of content across all digital channels from one central panel via API
- The solution allows for content to be published and edited across all touchpoints in real time
- Resources are stored in an AI-based library, which simplifies cataloguing, storing and managing them. They can be reused at any time by the marketing team
- The platform provides ready-made components, which allows employees to efficiently create a template for each page
- Product pages, dynamic landing pages, content marketing activities and search engine positioning can all be managed by tools within the platform
- The frontend application was built in React.js and Next.js technologies. It integrates content from CMS with data and functionalities implemented by Onninen's transactional API (e-commerce)
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