Blog Posts / E-commerce B2B
B2B E-Commerce / Shopping Experience Personalization
Personalization is a key success factor in both B2C and B2B e-commerce. A growing number of companies are realizing the potential of personalization and its impact on boosting conversions and customer loyalty. This is particularly important for B2B, as business clients expect more personalized attention and tailored offerings. According to a McKinsey...
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