Solution: [EN] B2B E-Commerce Industry: [EN] FMCG

[EN] Increasing orders by 62% for printing & advertising

Modern B2B sales platform
<product.customized>
62%
Additional Orders
<sales.increased>
Optimization of the product ordering process
<functionality.expanded>

The Challenge

McDonald’s has been present on the Polish market since 1992 and has maintained a high growth rate for years. Currently, there are 445 restaurants in over one hundred and fifty Polish towns and cities. The organization is one of the biggest employers in Poland, with over 22,500 people. 80% of the restaurants of the Polish

McDonald’s chain are licensed restaurants, i.e. run by independent entrepreneurs, of which there are currently 72. Each licensee of McDonald’s is an independent entrepreneur, running his or her own restaurant under the McDonald’s system. By investing their own financial resources, such a person benefits both from the system created by the corporation and their experience.

  • The aim of the project was to launch a new B2B platform integrated with the Comarch ERP XL system, used by owners of McDonald’s restaurants in Poland to carry out orders for promotional and printing materials.
  • Integration with the warehouse system.
  • Introduction of customer categorization with the possibility of editing.
  • All changes in the warehouse should be quickly visible from the store level.
  • Implementation of a new design.
  • Integration with the dispatch module.
  • Optimization of the order and customer service process.
  • Different units of measurement available – pieces and sets – for respective products.
Paulina Strumińska
POP Administrator
DDB Warsaw

"Für uns war es wichtig, dass wir mit echten Experten zusammenarbeiten. Während der Projektdurchführung und der Lösung von Problemen im Zusammenhang mit Logistik, Einkaufspfaden und Einschränkungen aufgrund der Vielfalt der Restaurants, hat dies sehr geholfen."

The Solution

  • The project was divided into three stages: consulting project, functional analysis (Sprint 0), implementation.
  • The consulting project, during which Unity Group’s expert participated in ERP system implementation workshops and was involved in developing a concept relating to the integration of contractors and products, as well as the method of transferring order data between the systems.
  • We conducted also functional analysis (Sprint 0), which resulted in a summary documentation of requirements and subsequently translated into a list of things to do (backlog).
  • The implementation of the platform took place iteratively and was based on an agile methodology.
  • We chose Magento due to the client’s functional requirements for the project, as well as specific conditions related to system integrations.
  • We built a mechanism for presenting offers in a selective matter, depending on the attributes / properties of each product and the respective contractor.
  • We adjusted the RMA module (allowing for returns and complaints management) to the customer’s expectations – extending the module with the possibility of submitting complaints on products and services ordered offline.
  • We prepared a dedicated purchasing path tailored to the specificity of the industry.

The Result

Modern B2B sales platform
E-commerce B2B with promotional materials (advertisements, price lists, etc.) designed for contractors - restaurant owners.
<product.customized>
Optimization of product ordering process
Fast and intuitive ordering process.
<orders.increased>
Business context fully covered
Customer path fully adapted to the specifics of the industry.
<functionality.expanded>
Possibility of complaints in the system
Dedicated complaints module.
<RMA.implemented>
Customized offer
Product offers personalized according to the characteristics of a given contractor.
<dedicated.offer>
Wide range of products
Orders for physical and digital products coexisting on one platform.
<various.products>
ERP integration
Integration with an external system (Comarch ERP XL), ensuring efficient sales.
<internal.integration>
Information about shipping costs
Consistent information about the shipping costs of a given order.
<fully.informed>

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