Not only the purchases of consumers, but also companies are changing. - The pandemic favours not only the development of B2C e-commerce, but also the much less media-savvy B2B e-commerce, whose value in Poland exceeds 600 billion PLN - claims Sebastian Błaszkiewicz, Sales Director at Unity Group. - Shopping habits are already changing permanently and the role of shopping malls will switch in the coming years.

In such cases it is worth to use the knowledge of experts from the outside, who have a track record of many transformation processes. The role of such person/team is to get to know the company from the inside, i.e. to understand how it functions and whether it is ready for changes. The mission of outsourcing of transformation processes is to make the strategic goals more realistic and to translate them into effective task execution thanks to properly selected technologies. The result of this work should be a reliable action plan resistant to challenges during the transformation - says Mateusz Bąska, Head of Consulting in Unity Group, who has conducted over 500 commerce transformation projects.

The cooperation is a confirmation of the strategic aspiration to build a European champion of digital commerce transformation with great strength on the international market. Combined, both teams will create one of Europe’s largest providers of Magento-based solutions for enterprises in the commerce sector. Enhanced commitment to Magento technology marks the next step in developing closer partnership with its owner…

Global4Net recently joined Unity Group. The outcome of our merger, puts us in the position of being the largest Adobe e-commerce technology team in Poland, making us a key Adobe partner with strong overseas potential. The unification will enable 135-140 mln in revenue by the end of 2023.  – For more than 25 years, we have witnessed and co-created the…

Retail sales growth (in constant prices) accelerated in August to 5.4% from 3.9% y/y in July, but came in below consensus. According to economists, it testifies to the continuing strength of consumer demand, which remains the main driver in Q3. Sebastian Blaszkiewicz, sales director at Unity Group, reminds about the changes taking place in online shopping and the overall growing number of e-shops. (content in Polish)

A new marketplace player has emerged in Europe, starting its expansion with Poland. The solution belongs to Sea Ltd, the Singapore-based technology group of billionaire Forrest Li. Initially, the platform was focused on commerce in the C2C model, but it is increasingly developing its B2C capabilities. Sebastian Błaszkiewicz, sales director at Unity Group, sees Poland as a favorable market for Shopee. (content in Polish)

As a result of the pandemic, the digital transformation of companies has significantly accelerated, and recent months have shown that it will only continue. The driving force behind this process are companies providing professional IT consulting and services, among which (both regionally and globally) there is fierce competition. Unity Group teams up with Euvic Group to strengthen its capabilities. (content in German)

Generali Poland has released their new website, designed to offer a tailored web portal optimized for both new and existing customers. What’s more, the new platform utilizes new technologies and analytical capabilities, provided through a technology partnership with Unity Group. “The implementation of the new Generali website can definitely be called a revolution. We built the website according to the…

Unity Group will carry out a consulting process in the area of IT architecture and system integration for Adamed Pharma – a leader in the market for next -generation pharmaceuticals. Unity Group’s experience in consulting and designing integration solutions will enable Adamed to prepare a detailed concept for rebuilding its IT architecture. A key area of cooperation will be recommendation…

ArsLege has partnered with Unity Group to create a dedicated new mobile application for the former’s legal services. The organization, which provides test exam and question services for aspiring members of the legal sector. With the mobile app, the company wishes to make their platform as convenient and accessible as possible. “We trust that the mobile solution will allow our…

Deferred payments are rapidly conquering the Polish market. Every third consumer uses them or plans to do so. Such mechanism is strongly favored by e-transfer operators popular in the Polish Internet. Sebastian Błaszkiewicz, Sales Director at Unity Group, foresees a great future before the online shopping market and anticipates extra gains for retail companies that have been investing in IT systems. (content in Polish)

According to a survey on Polish B2B market from Unity Group, more than half of B2B companies do not have a digital transformation strategy. The research report shows that 82% of Polish B2B already sells online, but e-commerce brings less than 10% of turnover to 79% of these businesses. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, describes the key elements of commerce transformation. (content in Polish)