Solution: B2C E-Commerce Industry: [EN] Retail

[EN] Developing a modern
e-store for a market-leading fashion brand for 150% growth acceleration

33.6%
Increase in value of orders
<revenues.improved>
95%
Increase in orders, year-on-year
<orders.increased>
73.6%
More products sold
<sales.expanded>

Die Herausforderung

The Redan company was established in 1995, and since 2003 as a joint stock company is listed on the Warsaw Stock Exchange. Top Secret is the leading brand in the Group's fashion segment. The company is also one of the most recognizable clothing brands on the Polish market. Offer is dedicated to recipients for whom clothing is a way to express their personality.

  • The goal of the project was to develop a modern online sales platform for the Top Secret brand.
  • The project assumed acceleration and dynamics at a level of 150-180%, meeting growing customer demands and achieving an international competitive edge.
  • Top Secret needed a modern, integrated platform for online sales based on the omnichannel strategy.

Die Lösung

  • We based the topsecret.pl sales platform on our original solution, Unity.Commerce.This is an offer intended for experienced online sellers and traditional retailers and distributors who want to base their online sales channel on a solution combining extensive functionality and advanced architecture with a wide-ranging product offer.
  • We integrated the new version of the client’s online store with their existing ERP system, allowing for efficient inventory management.
  • The platform provides advanced filtering of products and the capacity to customize the offer to individual clients based on their preferences.
  • The product card includes a “check in stores” function to show the user if a selected product is available in a Top Secret brick-and-mortar location.

Das Ergebnis

Complex e-commerce platform
The system combines effective sales, fashion advice for customers and loyalty program functions.
<customers.engaged>
Fully customizable
Advanced product filtering and the ability to customize the offer to a specific customer based on their preferences.
<customization.enabled>
High quality product cards
The visual layer of the product card supports not only the display of photographs, but also the presentation of macro-photos and short videos.
<visuals.improved>
33.6%
Increase in value of orders
Increase in value of orders after the first 11 months of 2013 compared to the same period YoY
<revenues.improved>
95%
Increase in orders
Increase in orders year-on-year.
<orders.increased>
73.6%
More products sold
More products sold in the first half of December 2013 compared to the same period YoY.
<sales.expanded>

Die Technologien
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