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Commerce TransformationDays 2024
12-13 September Wroclaw, Poland
One of Europe’s most in-depth conferences dedicated to the digital evolution of business returns for its 8th edition!
8th Edition of CTD – Coming Autumn 2024
Commerce Transformation Days (CTD) brings people across Europe together to explore the most influential and emerging digital trends to impact business. From the heart of Wroclaw – the “Silicon Valley of Poland” – CTD provides an exclusive, centralized platform for lectures, discussions, workshops and wider knowledge exchanges.
Thematic Tracks
Commerce Transformation
In the new normal, both B2B and B2C are undergoing rapid new levels of digitalization, with new technologies, processes and entire business models emerging.
Read more: Commerce TransformationDigital Sales
With increased online shopping, the need for consistent customer experience, rapid expansion and fast adaptations are essential.
Read more: Digital SalesScalable Operations
With more products and more markets comes more processes. Technology can solve talent gaps and provide more efficient supply chains, catering to each market.
Read more: Scalable OperationsData & AI
AI is becoming more common in retail and other traditional areas, but not without risks. Deep Learning and other tools, used right, can help companies improve their resilience, insights and processes.
Read more: Data & AIIT Strategy & Architecture
With DevOps and MACH architecture, the cloud’s benefits only grow. Now, companies need to look to further security improvements and building better connections between IT & business.
Read more: IT Strategy & ArchitectureSociety & Organization
As web 3.0 and other digital developments change daily life, both society and organization models need to adapt to a globally-connected world.
Read more: Society & OrganizationTestimonials
A great meeting place for people from the e‑commerce industry who are looking for inspiration, want to expand their knowledge or meet potential partners.
Two years ago, during this event, I established business contacts that pay off to this day. What distinguishes this conference is the high level of participants' integration, with many opportunities for establishing relationships and networking.
I've met people from a variety of industries in e-commerce and support companies. I conducted a lot of very valuable backstage talks, a lot of great ideas for doing something that does not exist in Poland... in various, surprising industry combinations.
The event is attended by people from other industries, practitioners - which results in a strong exchange of experiences. Interesting thematic blocks, a lot of comfortable and pleasant space for conversations in the lobby, great networking.
Programme Board
Piotr Wrzalik
An expert in the field of digitalization and commerce transformation, especially sales systems. He has worked for Unity Group since 1997, initially as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003. In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland.
He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and Publio.pl (from the Agora Group). He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce.
Justyna Torres
Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading e-commerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success.
Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-Commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology
Robert Pławiak
Robert Plawiak has served as CIDO/CTO at Polpharma since November 2022, and CEO of IT Shared Services at Pelion Group from 2018-2022.
A graduate of the Military University of Technology, he holds an MBA from the Warsaw School of Economics. In 2022, he graduated from Cambridge University School in Digital Disruption Transformation & Strategy. He has more than 20 years of experience in the insurance, banking, leasing, pharmaceutical and healthcare sectors in CIDO, CTO and CISO positions. He gained these by managing processes related to digitization, IT, project and program management, cyber security, IT strategy building and execution and strategy, OT and IT convergence. Robert is also active member of CIONET, PMI, ISACA, and ISSA communities.
David Maleskovits
CTO at Daniella Commercial Ltd. since the beginning of 2021. He started his career in 2010 as a software developer at the same company, and in 2015 he became Head of IT. David has developed a unique IT strategy at the company, combining efficient and flexible in-house software development with a variety of special-purpose solutions that best meet business needs.
He has obtained an MBA this year in addition to his previous Master of Computer Science degree. His dual expertise enables strategic decision-making, aligning technological innovations with business objectives, and enhances problem-solving with a multifaceted approach.
Arkadiusz Wróbel
Arkadiusz Wróbel, as IT Director at LPP SA and Vice President of Silky Coders, was responsible for the development, implementation, solution writing and maintenance of LPP's IT systems, including e-commerce. His area also included the PMO and a team of system analysts.
Arkadiusz Wróbel was with LPP from 2016 to 2023, initially serving as IT director and expanding the IT functional area. He consolidated IT services, creating an IT service center for LPP and foreign companies. At the company, he oversaw the implementation of the company's strategic projects such as the implementation of RFID technology, the development of the logistics network, and the development of e-commerce, among others.
His previous professional experience included working for over 10 years at Euro-net (RTV Euro AGD brand) developing systems, including managing the construction of online stores. Previously, he held the position of manager responsible for the implementation of projects on individual orders. Born in 1972, he graduated from the Automation Department at Warsaw University of Technology, completed IT Governance at the Warsaw School of Economics and is an Advanced Executive at the Harvard Business School (ICAN Institute).
Andrzej Grochowalski
A graduate of the AGH University of Science and Technology in Cracow, Andrzej has been involved with IT and modern technologies for more than 20 years. He is currently responsible for the IT area as a Member of the Management Board of Leroy Merlin Poland. He gained his experience as CIO at InPost Group, and in 2017-2019 he was CIO and Vice President of the Board at Tauron Group. Prior to that, he spent 10 years at BNP Paribas Bank as CIO, where he also coordinated the innovation center.
Andrzej has a track record of several major IT transformations and many successful implementation projects, including bank mergers. In 2021, he was named CDO of the Year by Forbes and Business Insider.
Aneta Kazanowska
Her adventure with digital marketing began 17 years ago and continues to this day. During this time she has completed many interesting e-commerce implementations, conducted successful advertising and sales campaigns and learned how to talk to customers online.
Today, as an Expert in the e-commerce industry, she not only manages some of the biggest brands in the formal fashion industry, but also shares her knowledge during trainings, conferences and interviews.
Speakers
Justyna Torres
Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading e-commerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success.
Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-Commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology
Aneta Kazanowska
Her adventure with digital marketing began 17 years ago and continues to this day. During this time she has completed many interesting e-commerce implementations, conducted successful advertising and sales campaigns and learned how to talk to customers online.
Today, as an Expert in the e-commerce industry, she not only manages some of the biggest brands in the formal fashion industry, but also shares her knowledge during trainings, conferences and interviews.
Paweł Peryga
At Unity Group, Paweł, as Head of DevOps and Technology Consulting, is responsible for technology consulting and solution design including non-functional requirements.
He has extensive technical experience not only in the area of infrastructure, but also in the area of maintaining e-commerce projects, especially in building cloud entry strategies, creating cloud organizations and developing DevOps methodologies.
Paweł has also designed highly scalable and efficient platforms for e-commerce market leaders in Poland. As a technology consultant, he participated in the development of strategies for implementing corporate integration architecture based on ESB platforms and APIs.
Privately, he is a sailing enthusiast and nature lover.
Andrzej Grochowalski
A graduate of the AGH University of Science and Technology in Cracow, Andrzej has been involved with IT and modern technologies for more than 20 years. He is currently responsible for the IT area as a Member of the Management Board of Leroy Merlin Poland. He gained his experience as CIO at InPost Group, and in 2017-2019 he was CIO and Vice President of the Board at Tauron Group. Prior to that, he spent 10 years at BNP Paribas Bank as CIO, where he also coordinated the innovation center.
Andrzej has a track record of several major IT transformations and many successful implementation projects, including bank mergers. In 2021, he was named CDO of the Year by Forbes and Business Insider.
Artur Piekarczyk
For over 25 years, Artur has been guiding companies through the digital transformation process by making entrepreneurs aware of the need for change. He has over 50 projects to his credit, including 5 global projects. He led one of the largest distributors of electrotechnical materials in Poland through the change of the traditional business model to a hybrid distributor model. Artur is also a board member of numerous listed companies and trading companies.
A graduate of the Leon Koźmiński Academy, University of Bradford and ICAN Institute, Artur has he gained knowledge about building and managing a business, alongside the managerial skills useful for team management. He applies all his knowledge and experience in ONe - a complex e-commerce system designed for B2B trade.
Kamil Michlewski
Kamil has always been on the cutting edge of science in practice. Over the past 18 years, he has been helping global technology and telecom clients tackle the most challenging problems by bringing customer insights close to commercial decision making. He has in-depth knowledge of marketing strategy, customer experience and design thinking. His clients include the likes of Meta, Qualcomm, HP and Intuit.
Kamil has published books and written a doctorate about the importance of the design-centered approach in the business.
Kamil is a keen scuba diver and triathlete.
Katarzyna Manios
A specialist and project manager of the digitalization of sales, marketing and loyalty programs, and a manager with many years of experience in designing and implementing digital strategies in commercial enterprises.
She co-created sales and marketing development strategies for brands such as Douglas, Swiat Ksiazki, Mediq, Maxfliz, Meble Wójcik. She has advised on digitalization, including for Synevo, Boiron, Siniat, FORTE Furniture. Agille Certified Project Manager. A graduate of the ICAN Institute, Strategic Leadership AcademyT and MBA program at L. Kozminski University. A graduate of UX at SWPS, DIMAQ, and a university lecturer.
Przemek Kotecki
Przemek is an expert and advisor in business and technology transformation. He has experience in developing Transformation Offices, Global PMOs, Agile Centers of Excellence and Integration Offices in organisztions such as Brenntag and Allegro. Previously, he was Head of Operations and Head of Project Management at Netguru. He gained international exposure as Program Manager at Thomson Reuters MENA in Dubai. He is a co-founder and lecturer of the Transition Management Academy at Kozminski University and an active volunteer. Privately, he is a board game player, sailor, volunteer and dumpling connoisseur.
Patryk Dolewa
Passionate about modern technologies for over 15 years, Patrk deals with their practical application in various industries such as manufacturing, banking, retail or pharmacy. He was responsible, among others, for strategic IT projects at GE Capital and building a global e-commerce competence centre at Staples. Winner of prestigious competitions such as IT Manager of Tomorrow or CIONET Digital Excellence, he was also a finalist of the European Digital Leader of the Year. He has been working for Gemini Polska since 2019, where he is responsible for the digital transformation of the organisation and supporting its development with modern technologies. A graduate of two faculties at the Gdansk University of Technology: Electronics, Telecommunications and Informatics and Management and Economics.
Mateusz Skowron
Business and technical consultant with nearly 20 years of experience. As Head of Delivery at Unity Group, he is responsible for the implementation of projects in the areas of Digital Experience and Custom Solution, in addition, he supports clients in the roles of Business or Solution Architect, verifies and selects technologies and products suitable for business needs.
His portfolio includes a technical consulting project on the implementation of the new www.luxmed.pl website , digital transformation at Multimedia Polska, implementation of new e-commerce at Onninen, legacy transformation at OnniBus or digitization of customer service for Archicom. He has extensive experience in projects for e-commerce, services, telecommunications, transportation, automotive and telematics /m2m industries. He has worked with brands such as: Provident, Nest Bank, Allianz, PPG, TBSCG, Hyundai and Viacon.
He enjoys new challenges, complex and intricate projects optimizing clients' business processes. Privately a happy husband and father of three children.
Rafał Kalinowski
An IT leader who has gained extensive managerial experience in renowned companies such as Euro RTV AGD, GfK, Dino and Alab. His main areas of focus are the design and implementation of IT strategies, especially those related to the business continuity of systems and infrastructure. Rafał is known for successfully managing large e-commerce and ERP projects, with extensive knowledge in IT security.
In addition, Rafal is an expert in restructuring IT departments and creating long-term strategies based on innovative technologies. He has carried out numerous digital transformations, complex changes towards a data-driven organization and its monetization. He is an ardent advocate of implementing mathematical models, creating predictions using data and algorithms, as well as machine learning and artificial intelligence techniques.
Rafal not only achieves success in business, but also inspires others to use innovative technological solutions to achieve the strategic goals of the organization.
Paweł Łancewicz
A certified Professional Scrum Product Owner with more than 10 years of experience in digital, including leading technology and transformation projects, consulting and managing business teams, developer teams and UX.
He has many years of experience as a Project Manager / Business Analyst, including managing international projects and supporting key global processes for Credit Suisse, where he designed operational models and implemented solutions across all business lines of the bank. In addition, he managed the client's global portal and IT projects, working with vendors and third parties.
As Program Manager and Team Head at Accenture, he was responsible for the transformation and transitions of a complex IT project management structure from the U.S. to Poland, was responsible for taking care of a team of Digital Project Managers, and coordinated the work of development teams in Poland and abroad for a leading pharmaceutical company. Privately: Enthusiast of travel (small and large) with family.
Rami AI Naib
Leader of the Data Science & AI team, Rami has been advising clients in industries such as finance, medtech / healthtech, e-commerce, and transportation. He has implemented projects for both the largest multinational companies and fast-growing startups. This includes implementing large machine learning systems in commercial applications, as well as conducting experimental research work in projects subsidized by EU funds. He has many years of experience in strategic consulting in the area of digital transformation.
Rami is also the co-owner of Numlabs, a company specializing in research and development projects in the field of data science and AI. A graduate of the international QEM program, with degrees from universities: Paris I Sorbonne, Universitat Autonoma de Barcelona, Bielefeld, Ca'Foscari.
Grzegorz Szałajko
As an internationally recognized expert in portfolio, program and project management, Grzegorz supports organizations in the successful implementation of key strategic initiatives, change and transformation. His professional experience ranges from working with numerous global companies to local market leaders in many industries.
Grzegorz is the co-author of the Global Standard for Risk Management in Portfolios, Programs and Projects published by the Project Management Institute (PMI), as well as the editor of the Polish edition of the 7th edition of the PMBOK Guide. He is also the lead editor and one of the architects of the global project evaluation standard Project Excellence Baseline, issued by the International Project Management Association (IPMA), and a co-author of several other international standards. One of the founding members of the PMI Poland Chapter and co-founder of the Wroclaw Branch. Honorary member of the Project Management Association of Nepal (PMAN).
A lecturer in MBA and Executive MBA programs and author of dedicated programs for executives at leading universities, including Aalto University Executive Education and Kozminski University.
Partners
Gold Partners
Institutional Partners
Honorary Patronage
Past editions
The very first CDE (Congress of E-Commerce Directors) saw 90 guests and speakers attend in Krakow – including partners from Raben, Oracle and payU.
CDE returned for a second successful year. This time, 110 guests and speakers attended, including partners from GO.pl, Freshmail, Przelewy24 and Raben.
130 individuals attended the 3rd edition of CDE, once more in Krakow. Key partners included Dotpay, Poczta Polska, Trusted Shops, Data Space and Mall.pl.
Moving to Wroclaw, the 4th edition of CDE includes 150 guests and speakers, including partners from Przelewy24, Raben, Emarsys, Sente, EmailLabs and Quarticon
Once more in Krakow, CDE’s 5th edition is attended by over 150 guests and speakers, with partners from Przelewy24, Raben and payU.
Rebranding as Commerce Transformation Days, the 6th event in Krakow has over 150 attendees, with partners from ICAN and MIT Sloan Management Review.
The 7th edition returns CTD to Wroclaw - with an updated format and our most dynamic, engaging event yet. Speakers came from companies such as Carrefour, Allegro and eRecruiter.