The implementation of the Product Information Management for Galicja Tomaszek

#UNI272 - case study Galicja Tomaszek-11
  • Client
    • Galicja Tomaszek
  • Scope of work
    • Implementation of PIM
  • Technologies
    • Pimcore

About the company

Galicja Tomaszek is a family-owned company specializing in the wholesale suppliance household appliances and kitchen furniture to major retail chains and stores. For over 30 years, the business has been located in Łańcut (where the main warehouse is also located), and has branches all over Poland – in Mysłowice, Poznań and Warsaw.

Galicja Tomaszek is responsible for such brands as

  • Max Kuchnie – a franchise chain of kitchen studios offering both furniture and household appliances for complete kitchen equipment, together with specialist advice.
  • Max Elektro – a nationwide network of 385 RTV/AGD/Multimedia stores throughout Poland, providing equipment of the highest quality from leading manufacturers such as Bosch, Beko, Amica, Samsung, Gorenje, Indesit and Seaco.
  • Kernau – own brand  offering modern consumer electronics/AGD products, which are characterized by their high quality of design, reliability and care for the environment.

Needs

  • To have a centralized system for adding and describing products in several services simultaneously.
  • Improvethe process of developing product information.
  • Easy access to full product data, both inside the company and for external partners.
  • Possibility of co-creating product descriptions by suppliers with the help and control of the Brand Manager of a given product.
  • Generation of leaflets - product cards (PDF) in the product information management panel.
  • Cost optimization with regard to external services - using PIM for all necessary work with product data.

About the project

The implementation of the Product Information Management for Galicja Tomaszek was an essential stage in the process of digital sales transformation (commerce transformation), which we carry out in this company. This PIM allows both Brand Managers and external suppliers to create product descriptions together, thus generating product cards for each item in the portfolio of a given brand.  The choice of Pimcore technology for this task was primarily dictated by its flexibility, open code, ease of plug-in and scalability. An additional advantage that spoke in favor of Pimcore is the community that takes an active part in the tool’s development.

As part of the implementation of PIM, we have also:

  • Constructed the data model.
  • Generated initial report.
  • Conducted integrations with external & internal systems (often with an individual approach per system).
  • Paid special attention to system performance due to unusual data volumes.

The PIM system also allows to control the process of work on a given product and to generate reports concerning it. Each of the Pimcore panel users who participate in such a process may have different permissions (roles), as well as differences regarding their responsibilities in the project.

 

The quality standards set by Unity Group are at the right level. The form of project management and operation also ensures that deadlines, budgets and quality are maintained in full awareness on both sides. The use of agile Scrum project management methodologies, which is not easy in this case, is completely effective and efficient.

– Grzegorz Cetnarski, e-commerce manager in Galicja Tomaszek

Key features in the Pimcore panel:

  • Three ways of creating products (automatic, manual and by importing files from CSV).
  • Adding variants to products with the option of inheriting attributes from the base product.
  • Integration with ERP system.
  • Checking the uniqueness of the product (elimination of product duplication).
  • Monitoring of data completeness.
  • Product search and filtering.
  • Group changes to the product sheets.
  • Product description process involving supplier and/or Brand Manager involvement.
  • Possibility to export selected products to file.
  • Management of users and their respective roles and rights (Supplier, Brand Manager, Senior Brand Manager, Member of the Board, Printer).

Challenge in a project: Price tags (so-called price lists)

One of the most interesting functionalities we have prepared in the Pimcore panel, as a response to the customer’s needs, is the mechanism for generating price labels by stationairy stores and their employees. Through access to the object search engine, they can select specific product attributes to be placed in the price label template, according to the specification of a given object. We have prepared various templates of such labels for the client, ensuring that each of them can be displayed anywhere in the stationary store.

Ready-made price lists can be either printed individually or added to the lists in case multiple prints are necessary at once. All items within one list are then exported to a ready-to-print PDF. Importantly, the pricelists (even though the templates differ) are placed on one page to save as much paper as possible when printing. This significantly reduces costs and has a positive impact on the environment.

Business effects:

  • PIM is ready to launch products on the foreign market: possibility to introduce product descriptions in multiple languages.
  • Product cards enriched with high quality content available for both internal stakeholders and contractors.
  • Possibility to control the process of creating product data.
  • Optimization of costs and work time on product data by importing data directly from manufacturers.
  • Smooth and efficient functioning of the system for product information management.
  • Possibility of distributing complete product data in different channels and to many contractors.

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