Industry: E-Commerce

Headless E-commerce Adapted to Mobile

4%
E-commerce Conversions Increased
<conversions.increased>
22%
Additional Revenue
<sales.improved>
28%
More Transactions
<transactions.increased>

The Challenge

Publio.pl is an online bookstore belonging to the Agora Group and operating since 2012. It offers readers a rich collection of electronic publications in formats specially adapted for e-reading (Kindle-MOBI, ePUB, PDF) and audio files for listening (MP3). The e-commerce currently contains over 44 thousand e-books and audiobooks, plus nearly 300 press titles.

Publio.pl asked Unity Group to optimize its bookstore to meet the varying parameters and challenges of different devices, such as computers, laptops, tablets and smartphones.

  • Due to an increasing range of devices, responsive web design (RWD) was a baseline requirement.
  • This included adapting the service to mobile devices.
  • Better positioning in search engines was also a key objective.
  • Improved usability, while maintaining functional consistency across devices, was also essential.
  • Likewise, the user experience needed to be improved, as a simpler shopping path was a must.
  • Overall, the new site needed to increase sales conversions and lead to greater revenues.
Mirosław Sroka
Business Development Director
Publio

"Our original plan was to only make changes to the front of the store, but Unity Group convinced us to complete a major overhaul. In fact, a new store was created, written in a different technology and using a different framework – a Single Page Application with a rewritten backend and new servers."

The Solution

  • From the start, a headless approach was taken. This way, each frontend of the E-commerce solution, regardless of device or platform, is managed from one CMS system.
  • To support mobile, we created a modern Single Page Application (SPA) using the OpenAPI 3.0 standard.
  • Through the use of popular frameworks and libraries, we also ensured Server Side Rendering (SSR).
  • Since SEO was important, SSR also helps content indexing robots to understand the site.
  • The website itself was also redesigned through User Centered Design.
  • HTTPS encrpytion and JSONWeb Token authentication both ensure securuty for customers.

The Result

4%
E-commerce Conversions Increased
In just a few days after launching the new platform, conversions noticeably went up.
<conversions.increased>
22%
Additional Revenue
Additional conversions have also resulted in more profits.
<sales.improved>
28%
More Transactions
The new website has a higher number of individual transactions.
<transactions.increased>
22%
Reduction of Rejection Rate
With better UX, users are less likely to leave the site.
<customers.satisfied>
Better Communication
By adapting content to better suite users, communication between customers and Publio.pl has improved.
<communication.improved>
Marketing Expenses Cut
Thanks to the application, it’s now cheaper to reach users on multiple channels.
<costs.optimized>
Mirosław Sroka
Business Development Director
Publio

"An undoubted advantage of Unity Group is that they have a team with extensive competences, made up of great developers, analysts and system administrators who can find a solution in a crisis situation with peace of mind, supported by knowledge and experience. They are people who listen to the client’s needs and flexibly adapt to the situation. There were moments when it seemed that the technology would beat us, but we did it and the whole team deserves big words of appreciation and thanks for carrying out such a complicated process."

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