McDonald’s has been present on the Polish market since 1992 and has maintained a high growth rate for years. Currently, there are 445 restaurants in over one hundred and fifty Polish towns and cities. The organization is one of the biggest employers in Poland, with over 22,500 people. 80% of the restaurants of the Polish McDonald’s chain are licensed restaurants, i.e. run by independent entrepreneurs, of which there are currently 72. Each licensee of McDonald’s is an independent entrepreneur, running his or her own restaurant under the McDonald’s system. By investing their own financial resources, such a person benefits both from the system created by the corporation and their experience.
The aim of the project was to launch a new B2B platform integrated with the Comarch ERP XL system. This B2B platform is used by owners of McDonald’s restaurants in Poland to carry out orders for promotional and printing materials.
The project was divided into three stages:
1. A consulting project, during which Unity Group’s expert participated in ERP system implementation workshops and was involved in developing a concept relating to the integration of contractors and products, as well as the method of transferring order data between the systems.
2. Functional analysis (Sprint 0), which resulted in a summary documentation of requirements and subsequently translated into a list of things to do (backlog).
3. The implementation of the platform took place iteratively and was based on an agile methodology.
Magento was chosen due to the client’s functional requirements for the project, as well as specific conditions related to system integrations.
Challenges in the project:
The platform is also prepared for further development, especially regarding system extensions to support operators and a tool for creating personalized products.
After the platform was launched, there was a 62% increase in orders.
“When choosing the company to which we wanted to entrust the project, we were guided mainly by the criterion of trust and experience, confirmed by references in the implementation of large IT projects. It was also important for us that the company had an expert background because, during the project implementation, it is necessary to help in resolving issues related to logistics, shopping paths and restrictions resulting from the diversity of restaurants. Therefore, it was important to choose a partner who will provide a wide range of services regardless of the challenges we encounter during the project.” – Paulina Strumińska, POP Administrator, DDB Warsaw