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Omnichannel

23.04.2024

AI in Marketing / Increase Team Effectiveness

Artificial Intelligence

“In the rapidly changing world of business, marketing optimization has become crucial.” That might sound like the opening line of another AI-generated article, but rest assured, this one’s all human. As enthusiasts of AI, we’ve crafted a human-written guide to the most significant opportunities AI offers in marketing. Whether you’re in...

PIM in Marketplace Platform
16.04.2024

PIM Systems in Marketplace Platforms

E-Commerce

High quality and accurate product data enables sellers to present their assortment appropriately, and consumers to find exactly what they are looking for. The most popular marketplace platforms operate almost like search engines, allowing consumers to advanced filter listings using multiple keywords and various parameters. However, managing the vast amount...

11.04.2024

MuleSoft Licensing Cost Changes / A Lower Barrier to Entry

Systems Integration

MuleSoft, renowned for its robust API management, integration and automation services, is a leading for enterprises looking to streamline operations and foster innovation through connectivity. Recently, MuleSoft has been transforming its pricing model, moving from a fixed, capacity-based approach to a more dynamic, usage-based pricing structure. This not...

09.04.2024

Recommerce / The Importance of Pre-owned Goods on the Broader Retail Market

Omnichannel

In the past year or two, recommerce has grown immensely in popularity. With difficult economic situations, consumers are looking to resell and buy existing goods in order to save money. This in turn impacts direct sales, further encouraging existing retailers to enter the recommerce market. In this article, we want to explore the essentials of all things...

Asian Marketplace Illustration
02.04.2024

Asian Marketplaces / Threats to Local E-commerce

Digital Transformation

More and more consumers from around the world are turning to Asian shopping platforms, such as AliExpress, Temu and Shein, in search of attractive prices and a wide selection of products. This global trend has impacted most markets from North America to Europe, where the growing interest in shopping at Chinese stores poses numerous challenges for domestic...

Generative AI in healthcare
26.03.2024

Transforming Patient Outcomes: The Impact of Generative AI in Healthcare

Artificial Intelligence

Will our family doctor soon be a medical professional using an advanced AI chatbot? Or will we follow the example of today’s Internet users who try to diagnose themselves with a “Google Doctor” and independently check our health with one of the many specialized medical chatbots? We don’t know exactly how this AI gene will develop in the...

Rozwiązania omnichannel
19.03.2024

Maximizing Customer Engagement: Proven Omnichannel Solutions for Today’s Businesses

Omnichannel

Ever wondered how to be present and consistent across all customer interaction points? Omnichannel retail solutions tie together your online and offline presence, ensuring a seamless and personalized customer experience that is no longer optional but essential. This article provides a deep dive into how these solutions work, their importance in today’s...

System PIM Best Practices
12.03.2024

Product Information Management Best Practices

Product Information Management

Lots of products to manage and too many tools in the process? Or perhaps digital assets are scattered across the organization? Whether you’re a product manager looking to save time, or a business leader looking to improve operational efficiency, it’s never a bad time to make a positive change. Here, we want to share the best practices for...

05.03.2024

Effective Portals, Happy Security / Meeting Content Needs in Security-Heavy Sectors

Healthcare

Choosing any technology is always a battle of priorities and business concerns. Not least of all, for companies with a heightened obligation to be secure, this can cause a lot of stress in internal decision making. In one specific case: marketing typically has a strong need to provide public information, but this can only be done without impacting security...

Composable Commerce Modules Illustration
27.02.2024

Composable Commerce Components / How to Build an E-commerce System?

E-Commerce

When it comes to Composable Commerce, you’ve likely heard the term thrown around for a while now. But while the concept of building e-commerce platforms from modular components is rather clear, not everyone knows what tools are actually available for constructing this platform. So, let’s break down this topic into smaller components and explore...

Omnichannel challenges
20.02.2024

Omnichannel Challenges / Overcome the Common Hurdles

Omnichannel

The concept of omnichannel is probably well known to anyone involved in e-commerce and online sales. Unfortunately, implementing this model is not always easy and brings a number of different omnichannel challenges for retailers that make the model not always work as expected. Channels may be inefficiently integrated, processes may not all be well thought...

13.02.2024

PIM vs PXM / What is Product Experience Management & Do You Still Need It?

E-Commerce

When it comes to across product content across multiple channels, product information management are fast becoming the go to tools. However, since tools are a means to an end, if you want to create a memorable brand and product experience, you should also consider the wider Product Experience Management approach. Understandable, it’s easy to get lost...

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