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13.07.2021

Selling in B2B / Lessons Learned From B2C

E-Commerce

E-commerce is booming: that’s no secret. What is worth highlighting, however is the sudden B2B e-commerce growth that’s often lost in the wider story. An industry that typically relied on in-person sales is now relying on digital sales more than ever.  While they may be ‘behind’ compared to B2C, this is also means B2B online...

06.07.2021

Design System vs Pattern Library vs Style Guide / A Single Source of Truth

Content Management Systems

Recently, we’ve covered the likes of headless architecture, omnichannel and multiexperience processes and, well, probably half a dozen discussions on the state of e-commerce. More often than not, we’re focusing on making the backend as optimized and efficient as possible.  But users don’t see the backend (unless something...

29.06.2021

Why, When & How to Use Headless CMS

Content Management Systems

Modern websites can be set-up in a number of different ways. From traditional websites and web portals to progressive web apps, there’s more than one way to get your business online. And, as is often the case, there’s no one right answer.  That being said, for marketing specialists, the most important part is the content management...

22.06.2021

Omnichannel vs Multiexperience / Getting Digital Customer Experience Right

Kentico Xperience

The technology sector is full of buzzwords. You’ve got your clouds, your hyperautomation, your internet of behaviours… but one term that doesn’t arguably get heard enough is multiexperience.  That’s mostly because it’s very similar to omnichannel – but it’s not the same. And that difference is often vital if you’re looking to...

16.02.2021

Why Should You Develop Mobile Applications with AWS?

Mobile Solutions

Today’s mobile apps have a lot of requirements, increasingly in the areas of performance, scalability and, of course, cost-efficiency. In these areas, we need a sophisticated infrastructure to support the app.   After all, the frontend of the app is already based on the user’s hardware, but the backend is where we have the most control....

02.02.2021

The 7 Deadly Signs of Digital Debt

Industries

Previously, we spoke about the rising awareness of Digital Debt thanks to recent events. This time, we want to help point out the most common signs of Digital Debt in your own company or operations.  After all, there’s a good chance the issues that produce such debt have gradually become part of day-to-day business. So much so, in fact,...

26.01.2021

Digital Debt / The Business Killer That’s Spreading

Industries

Some businesses were happy with being offline… until they were not. Recent events have pushed the issue of digital debt into the cold light of day.  The hard truth is simple: companies and other entities have suddenly found themselves in a reality where offline operations are no longer the backbone to rely on. This shift was significantly...

19.01.2021

6 Values / 1 World of Difference

About Us

How do you define the intangible aspects of a company? Those magical attributes that don’t exist as documented, legal facts. These essential elements also can’t be overlooked. Sure, we’ve been around <since.1997> but that’s not all. Our way of interacting with people, projects and challenges was a huge part of that success – and still...

12.01.2021

Unity Group 2.0 / The Branding Strikes Back

General

Energetic new times call for an energetic new look. Over the last few years, we’ve expanded in both the services offered and the markets we are active in. In 2020 alone, we: Moved to a fancy new office in Krakow Also moved to a similarly fancy new office in Wroclaw Launched new consolidated offer and expanded our range of...

26.11.2020

Chasing the Gray Dollar: The Emergence of Senior Online Shoppers

E-Commerce

The world has changed. Shopping behaviours have gone through a revolution. Customers have adapted – now it’s time for retailers and e-commerce platforms to do the same. Yes. Even if your business is already online and selling, it might not be enough. Why? Senior shoppers. Here’s the what, why and how of mastering this situation and coming out on...

06.10.2020

Performing SaaS application background tasks with AWS Batch and AWS Step Functions

AWS

Even the tiniest web application has to perform a lot of background tasks, be it image resizing, product/stock imports and report or sitemap generation. In addition, if your product is distributed in SaaS model, then most of them have to be performed for each of your customers. That, depending on how popular your product is, may in turn require...

19.08.2020

Magento 1 to Magento 2: Don’t Delay The Migration

Magento

The last day of June 2020 marked the end of Adobe’s official support for Magento 1 (M1). What does this mean for companies that have online stores still using M1 and when should you consider migrating to Magento 2? To put this simply – even security patches will no longer be released. Together with the wider EOS (end-of-support), Adobe will not be...

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