A flood of ideas, designs to test out, content to post, leads to nurture – as marketers, we face an endless stream of tasks. That’s why we’re constantly on the lookout for tools that can make our job easier and help us get things done quicker.
If you worked with Kentico 11, you already know how incredibly useful this CMS is in marketing. I have good news for you - things get even better with its new version. By applying the Model-View-Controller (MVC) design pattern, Kentico EMS has gained new flexibility, which allows for rapid implementation of your creative ideas. In this blog post, we’re going through the main Kentico 12 features that are worthy every marketer’s attention.
What’s the big difference? Kentico 12 introduces the new MVC Page Builder. Instead of a static group of default widgets, your developers can now create custom widgets for non-techies to rehash your web pages on the fly. Thanks to its robust architecture, you can stop worrying about breaking stuff when you make changes. The new version gives marketers total control over content without the need to do any special coding or interfering with the technical infrastructure of your website. This makes deploying changes so much faster for you and for your development team. In addition, the new widgets allow for a high level of customization. You know that personalized content is one of the keys to generating leads and conversions. Speaking directly to people is the best way to grab their attention. Kentico 12 offers new ways of doing this. Now you can take advantage of personalization based on:
and a host of other variables. It’s easier than ever to deliver a tailored experience to your website’s visitors. And what do you do when you’ve got your awesome custom widgets? You just drag-and-drop them in pre-defined locations in MVC Page Builder. A couple of clicks, a couple of drags, and you’ve already posted a new testimonial, Instagram feed, or product update – quick and easy.
- device and browser type
- time of day
Data is king The modern marketer understands the
importance of data. You want as much as possible, and you can never get enough. Data is the fuel that drives all your marketing activities by helping you target the right people with the right offers at the right time. You’re already gathering data with analytics tools, heat maps, and lots of other solutions. There’s also the simplest and most basic way of collecting information from your website visitors – forms. One big problem with forms though is designing them. How to get actionable data without discouraging users from completing them? The creators of Kentico 12 have come up with a solution – the MVC Form Builder. By applying the same drag-and-drop technology as with widgets, you can create progressive forms. These forms show different fields to users depending on their previous answers. This dynamic approach reduces the number of fields in forms and makes them more relevant thus encouraging users to get to the finish line, ultimately generating higher submission rates. And now for the best bit – the whole form design process uses drag-and-drop, which keeps it in the hands of marketers, letting the developers get on with other tasks.
Less tech, more content Kentico 12 benefits marketers of all stripes by reducing the amount of technical knowledge necessary to rapidly update websites with new creative content. The MVC architecture is more flexible, leading to quicker website delivery. A
semantic approach is taken to content creation, meaning that content editors can focus on words and phrases that grab visitors’ attention, generating interest and leads. Developers work in the background, setting up easy-to-use widgets that allow the marketers to create great websites without having to know CSS, HTML, ASP.NET or any of the other web technologies. Also, the new content structure applied in Kentico 12 helps editors be more productive by storing content for easy use across the live site. Preview mode lets you observe the live site within the administration panel, regardless of the location where it’s kept. The creators of Kentico 12 have gone the extra mile to make it easier to use and more beneficial for the
content development process. They’ve taken as many technical aspects as possible off the plate of content editors and marketers, allowing them to focus on what really counts – rapid delivery of quality site content to capture visitors’ hearts and minds.
Time to step up There’s a lot of good new stuff going on in Kentico 12. The MVC Page Builder makes building dynamic websites using custom-developed widgets as as easy as pie. Development tasks are left for developers while marketing tasks are done by marketers. Customizable widgets turn previously tough tasks into simple drag-and-drop exercises.
Experimenting with page content is a breeze, and you never have to worry about breaking your website when putting in new things. Data collection is dramatically improved with dynamic smart forms that increase user engagement and generate exactly the information you require to make high-quality decisions. Autonomy, stability, and ease of use – that’s why it’s time to step up to Kentico 12 to experience the best in marketing CMS. To learn more about the Kentico pricing, visit Kentico’s website. If there is anything else you’d like us to clarify, feel free to contact us directly and we’ll happy to help you make the right choice for your company!