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E-Commerce Price Transparency / Looming Threat or Big Opportunity?
The internet has always been a bit of a pendulum for e-commerce stores. On one hand, stores can reach a wider audience than a physical outlet but, on the other hand, so can all their competitors. Typically, companies try to swing the pendulum in their favour through tried and tested means: good marketing, good promotions. But what if the...

Total Experience / An Emerging Trend or Temporary Buzzword?
If we said that “experience is a key driver for success” in business, you’re immediately thinking about the consumer, right? After all, customer experiences are a key advantage and lead to some of the most popular satisfaction metrics. We measure the customer engagement rate, their returning loyatly and other related factors –...

Pimcore vs Akeneo / The Best PIM Software?
Product Information Management
E-commerce and retail companies sell products – and each product has a wealth of information that needs to be maintained. These days, Product Information Management tools are plentiful. We’re not going to tell you what they do – the clue’s in the name and we already covered it 😉 – but advise you on the next step: how to...


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